Market Trends

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Madison Reed builds on successful omni-channel approach

By Cassandra Stern & Simon Pitman

Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.

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Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

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What it takes to get gender neutral beauty right

By Cassandra Stern & Simon Pitman

The gender-neutral skincare market has been one of fastest growing sub categories in recent years, but a flood of sophisticated and well curated brands means that competition is now tough in this space.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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Notino named Europe’s top cross-border beauty player

By Kirsty Doolan

Cross-Border Commerce Europe has just released its 'Top 250 Fashion & Beauty Retail Europe' report, which ranks the top online fashion and beauty retailers and marketplaces across the EU, UK, Switzerland and Norway.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

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Brazil paves the way to end animal testing throughout LATAM

By Cassandra Stern & Simon Pitman

To find out more about the state of animal testing in Brazil, Cosmetics Design USA spoke with Dr. Gavin Maxwell, safety science advocacy lead at Unilever’s Safety & Environmental Assurance Centre, who discusses how progress is being made towards non-animal...

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Beauty wellness spells greater opportunity for multi-step solutions

By Simon Pitman

As the wellness trend continues to reshape beauty and personal care regimens, opportunities are growing to provide multi-step solutions that include sleep and supplementation claims, says Imogen Matthews, founder of the Premium Market Reports and consultant...

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Honoring eco-friendly action: About the 2023 Sustainable Beauty Awards

By Cassandra Stern

Categories for consideration include New Sustainable Products, Sustainable Ingredients, and more, and entries are open to ‘cosmetic & personal care brands, ingredient firms, packaging suppliers, retailers & distributors, NGOs, agencies and related...