Hydration heroes? Laneige brings ‘skinclusivity’ to best-selling Water Bank range

By Amanda Lim

- Last updated on GMT

Laneige has launched three new versions of its best-selling Water Bank cream. [Laneige]
Laneige has launched three new versions of its best-selling Water Bank cream. [Laneige]

Related tags Skin care hydration moisturiser K-Beauty Amorepacific

K-beauty brand Laneige has launched three new versions of its best-selling Water Bank cream, with the firm hoping it will make the range more inclusive.

Water Bank Gel, Water Bank Cream, and Water Bank Intensive moisturisers were launched in across several markets in Asia Pacific and North America starting in January.

According to parent company Amorepacific, all three products were upgraded with new ingredients.

They were developed with the aim of providing consumers more options that can meet their unique skin needs and concerns.

A brand official told CosmeticsDesign-Asia​ that Laneige’s goal was to bring “skinclusivity” to its popular range to address the skin concerns of all consumers regardless of race or gender.

It claims that its newly launched address various skin concerns, from oily to extremely dry skin.

The spokesperson said the new launches are a continuation of Laneige’s efforts to address the diverse and complex skin concerns, as evident in products such as Cream Skin Refiner and Lip Sleeping Mask.

The Water Bank range is Laneige’s signature hydration line with five units sold every minute.

Since its launch in 2007, it has accumulated a total sales volume of 17 million units domestically and internationally. This makes it Laneige’s best-selling product.

The latest line up was further enhanced with new ingredients.

For instance, Water Bank Gel contains betaine and mint leaf extract that claim to soothe the skin barrier while balancing the skin's oil-moisture levels.

Water Bank Cream was enhanced with the brand’s pepta panthenol complex, which was said to fortifie the skin's moisture barrier to “foster a radiant and resilient complexion”.

Lastly, Water Bank Intensive features an omega peptide component, which forms a protective moisture layer to mitigate temporary redness caused by issues such as external irritants, the company explained.

In 2022, the range was enhanced with blue hyaluronic acid to repair and improve the skin’s barrier​.

Blue hyaluronic acid is a moisturising skin care ingredient developed by Amorepacific over a period of 38 years since it developed fermented hyaluronic acid in 1984.

According to Amorepacific R&D Centre, blue hyaluronic acid is 2,000 times smaller than conventional hyaluronic acid.

More innovations on the horizon?

As one of Amorepacific’s most recognisable brands, Laniege is a key asset for the company. Today, it is driving growth for the company in regions such as Europe, North America, and the Middle East.

Moving forward, fans of Laneige can expect to see more innovations from the brand, the spokesperson hinted.

While there were no immediate plans to further expand the Water Bank line yet, Laniege was exploring new ventures.

For instance, hybrid product that encompass the properties of both skin care and makeup, as well as preventative ageing skin care.

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