Beauty Forward 2024: Meet the US Discussion Panel

By Cassandra Stern

- Last updated on GMT

Beauty Forward 2024: Meet the US Discussion Panel

Related tags Beauty Forward Sustainability Hair care beauty from within

Our CosmeticsDesign North America panel will discuss the profile of the next generation of US beauty consumers and includes the VP of Beauty Thought Leadership from NIQ, Head of Global Supply Chain Resources for the Independent Business Association, CEO of HUM Nutrition and more.

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Join us for CosmeticsDesign’s inaugural digital interactive beauty summit, a three-day event where we will be discussing some of the biggest industry trends of 2024 and their impact on the next generation of beauty consumers.

We’ll kick off the regional event with APAC on January 29, followed by Europe on January 30 and North America on January 31.

Can’t make it for the live broadcast? Tune in on-demand at CosmeticsDesign following the event.

What to expect during the North America panel

Following the APAC and Europe regional broadcasts, the North American panel will cap off the digital summit with interview sessions and keynote presentations covering next generation hair care innovation, next generation beauty from within opportunities, and next generation trends in ingredient sustainability.

We will then wrap up the digital summit with a live panel of experts from the North American beauty industry to discuss a profile of the next generation beauty consumer, including the impact of social media on purchasing decisions, the importance of sustainability in beauty product formulations, and trends in beauty from within and hair care.

The panel will be hosted by CosmeticsDesign US editor Cassandra Stern, who will be joined by representative from consumer intelligence data firm NIQ, nonprofit organization the Independent Business Association, and other key members of the US beauty industry.

Meet the brands

Panel members will include Walter Faulstroh, CEO and Co-Founder of HUM Nutrition​. Faulstroh has extensive experience in the wellness industry and a passion for consumer education which he credits as playing a critical role in HUM Nutrition’s success. HUM Nutrition’s innovations in the beauty from within and hair care product spaces include bring the first ingestible beauty brand to scale and being the first DTC brand to conduct double-blind placebo-controlled studies on hair supplements.

Also joining the panel discussion is Erin Murray, Senior Vice President of Mad Rabbit Tattoo​. Mad Rabbit Tattoo has recently taken the tattoo aftercare space by storm through its strong presence on social media, and earlier this year committed to becoming a more eco-conscious brand by reformulating its product line to be completely vegan. Murray has extensive experience using data analytics to evolve brand strategies and will share her insights into the ingredient sustainability space.

We will also be joined by Caroline Schroeder, Senior Marketing Communications Manager at Lycored.​ Schroeder has over twelve years of experience in the ingredients space and launching products in the global health and wellness and personal care product markets and will leverage her practical knowledge of Lycored’s beauty from within portfolio to demonstrate how companies in the category can better connect with consumers.

Finally, on the brand side, we have welcomed Amanda Jepson, VP of Business Development at Biova ​to the panel. Jepson brings to the discussion over two decades of industry experience and a unique background focusing on increasing the use of upcycled ingredients to improve formulation efficacy while simultaneously reducing food waste.

Industry insights

Rounding out our panel will be Anna Mayo, VP Beauty Vertical at NIQ​. Mayo is a beauty industry analyst, thought leader, and speaker who will deliver critical insights into the impact of social media on consumer beauty purchasing habits and industry trends, particularly in the hair care space. Her analysis and insights have been previously published by Consumer Executive Women (CEW) and Beauty Packaging Magazine. She also spoke at Cosmoprof North America – Las Vegas and will be speaking at the upcoming Miami convention.

Finally, we will be joined by Dr. Akemi Ooka, VP Supply Chain and Sustainability Resources, Independent Beauty Association​. Dr. Ooka has a wide range of CPG experience including chemical procurement at The Clorox Company, and holds a B.A. in Chemistry from Rutgers University as well as a Ph.D. in Chemistry from the UCLA. She will draw from her extensive education and experience to provide invaluable insight into innovative ways that manufacturers and suppliers to the cosmetics and personal care product companies can better integrate sustainable practices into their brand ethos.

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