Market trends

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Revieve Consumer Engagement © Jonathan Kitchen Getty Images

Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

Kearney M&A © simarik Getty Images

Kearney analyzes M&A trends in beauty and personal care

By Cassandra Stern

The study, released last week, anticipates increased volume in beauty and personal care company mergers and acquisitions despite rising costs to industry supply chains and potential outsourcing of ingredient and product manufacturing efforts.

Industry e-commerce © Kativ Getty Images

What B2B cosmetics companies need to know about e-commerce

By Cassandra Stern

Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...

Ecovia Circular Beauty © pcess609 Getty Images

The big circular beauty challenge: zero waste

By Simon Pitman

With sustainability very much back in the spotlight, interest in circular beauty is growing, prompting consumers to explore brands tapping into the concept as part of efforts to reduce their environmental footprints.

© wagnerokasaki / Getty Images

Majority of TikTok Shop sales are beauty and personal care

By Olivia DeSmit

According to Nielsen IQ, 85% of TikTok Shop sales in September were from the health and beauty category. Within that category, the top selling products were facial skin care, vitamins and supplements, fragrance, whitening kits and lip cosmetics.

© supersizer / Getty Images

Why skin cycling can bring an added dimension to bodycare

By Simon Pitman

The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.

Aprés Nail broadens soft gel portfolio

Aprés Nail broadens soft gel portfolio

By Cassandra Stern and Simon Pitman

After being hit hard by the COVID-19 Pandemic, the market for soft gel nail extensions has bounced back fast. Cosmetics Design spoke to leading player Aprés Nail to find out how the company has managed to tap into this.

© cagkansayin / Getty Images

Madison Reed builds on successful omni-channel approach

By Cassandra Stern & Simon Pitman

Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.

© Getty Images / CentralITAlliance

Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

© IKvyatkovskaya / Getty Images

What it takes to get gender neutral beauty right

By Cassandra Stern & Simon Pitman

The gender-neutral skincare market has been one of fastest growing sub categories in recent years, but a flood of sophisticated and well curated brands means that competition is now tough in this space.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

© frantic00 / Getty Images

Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

 © Just_Super / Getty Images

How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

Image: Getty

Notino named Europe’s top cross-border beauty player

By Kirsty Doolan

Cross-Border Commerce Europe has just released its 'Top 250 Fashion & Beauty Retail Europe' report, which ranks the top online fashion and beauty retailers and marketplaces across the EU, UK, Switzerland and Norway.

© cagkansayin / Getty Images

PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

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