Indie Beauty Profile

Brian Duangpichakul, Kinx

By …as told to Deanna Utroske

- Last updated on GMT

Indie Beauty Profile Brian Duangpichakul Kinx

Related tags: Cosmetics

In his Indie Beauty Profile, Brian Duangpichakul founder of Kinx explains how an industrial products pro gets into the beauty business and gives a glimpse of how his brand envisions cosmetics and fitness overlapping in the marketplace.

Every beauty brand starts somewhere. And while Kinx has been up and running for a very short time, the team behind the brand is optimistic and just may be the sort of cosmetics-company-in-the-making that can serve as a real-time, honest case study in brand building.

Here, the beauty entrepreneur shares a profile of himself and the brand.

Name: ​Brian Duangpichakul, Founder and Business Development lead

Indie Beauty Company:​ Kinx

Launched:​ October 2017

Headquarters:​ Torrance, California

Cash flow: ​still too new to say

Team work:​ 4 full-time employees and 2 part-time

Distribution: ​Currently through our ecommerce site www.kinxactive.com​. We will also be featured in the new Ipsy shopper app.

Years in beauty: ​I’m new to the industry, coming from a technical engineering sales field. We, Eric Bochniarz, Kinx National Sales and Marketing Manager, and I have been working on putting this brand together for 3 years and worked a year previously on importing raw materials and finished goods for the cosmetic industry.

Entrepreneurial experience:​ Eric and I worked together at Air Products, a major manufacturer of industrial process gas. I left and started my own business importing mica, a raw material for cosmetics. He came aboard to work on sales and marketing. We branched out into finished goods, and then finally I decided to create my own makeup label.

The business: ​We are an active or athleisure wear cosmetic company that formulates beauty products for active women on the go. We’ve successfully fused the art of beauty and the science of fitness and activity.

The wow-factor:​ Kinx is devoted to creating beauty products specifically to keep up with women’s active lifestyle. 

Theconsumer​: Any active and busy woman.

Milestone moment: ​I’m proud of the fact that we have a promotional partnership with Athleta, a partnership with Ipsy and FIT4MOM, and including this article a total of 4 press [hits] within a month’s time period.

Advice for fellow indie beauty entrepreneurs:​ Take your time and make sure you have put a lot of time and careful planning into every aspect of your business.

Just one: ​My favorite personal care product is a Harnn face mist spray. 

Related topics: Brand Innovation, Color Cosmetics

Related news

Show more

Related products

show more

Uncover the secrets behind Rockstar CFOs

Uncover the secrets behind Rockstar CFOs

Oracle NetSuite | 13-Apr-2021 | Technical / White Paper

CFOs have never worked harder, but what makes a successful CFO such a rockstar? High-performing CFOs understand the mission, goals and objectives of the...

CameleonCaps™ Brochure: Asian Shade Chart

CameleonCaps™ Brochure: Asian Shade Chart

Tagra Biotechnologies | 22-Feb-2021 | Product Brochure

Asian skin tones often present a challenge for cosmetics manufactures so; we created a special brochure with a shade chart dedicated to Asian skin tones...

Mineral SunCaps™ overcome formulation challenges

Mineral SunCaps™ overcome formulation challenges

Tagra Biotechnologies | 08-Feb-2021 | Data Sheet

Made of cellulose-based polymer, Cellu TitanCap™ and Cellu ZinoCap™ are microcapsules of mineral UV filters. Their innovative formulations improve functionalities...

Clean Cosmetics inspiration by Cargill Beauty

Clean Cosmetics inspiration by Cargill Beauty

Cargill Beauty | 26-Oct-2020 | Product Brochure

Color Cosmetics has been challenged to find clean beauty ingredients that perform in facial makeup applications. Cargill Beauty is creating more solutions...

Related suppliers

Follow us

Products

View more

Webinars