Gwyneth Paltrow joined forces with Juice Beauty and Jessica Alba partnered with The Honest Company on a new color cosmetics line. The actors are involved financially and creatively with the principled companies.
By investing in the respective brands, Paltrow and Alba are using their capital and celebrity to go well beyond endorsement and have established themselves as socially accountable business leaders.
Honest Beauty The Honest Company’s new cosmetics product line is expected to launch this fall, according to foodworldnews.com. Honest isn’t new to personal care. The business, launched in 2011, comprises home goods, baby items, and skin care products.