GNC and The Honest Company deepen women's health retail partnership
Global health and wellness brand GNC is adding more products from The Honest Company, a wellness brand started by celebrity Jessica Alba, targeting women’s health needs around sleep, mood, immunity, and hair health.
The companies first partnered in May 2022 with the launch of six products focused on new and expectant mothers including prenatal and postnatal vitamins sold at roughly 1,400 GNC stores nationwide and online through the retailer’s website. The latest expansion will introduce four new products to its women’s health assortment which features other brands including GNC Women’s, Vital Proteins, Womaness, and Hers.
"Our relationship with The Honest Company has allowed us to continue our commitment to women's health and wellness," Karlyn Mattson, EVP, chief merchandising officer, GNC, said in a statement.
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