Biossance aims to establish itself as ‘clean beauty leader’ in China as it revs up APAC expansion
![Amyris will be expanding Biossance into China in February 2021 through e-commerce. [Biossance]](/var/wrbm_gb_food_pharma/storage/images/media/images/news-photogalleries/796872/biossance-aims-to-establish-itself-as-clean-beauty-leader-in-china-as-it-revs-up-apac-expansion/15745245-1-eng-GB/Biossance-aims-to-establish-itself-as-clean-beauty-leader-in-China-as-it-revs-up-APAC-expansion.jpg)
US biotech company Amyris will be expanding Biossance into China in February 2021 through e-commerce as it ramps up its focus on the Asia Pacific market.
Biossance is the consumer beauty brand of the US-based Amyris. Launched in 2015, the brand is best known for the use of its 100% plant-based Squalane, which is derived from renewable sugarcane.
In late 2019, Biossance expanded its presence to the APAC region via its global retail partner Sephora.
Through Sephora, the brand is currently available online and in 80 stores covering Singapore, Malaysia, Philippines, Thailand, Hong Kong, Korea, Australia and New Zealand.
![Why the SEA region is ripe for further online beauty sales success. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/796872/sea-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots/15745227-1-eng-GB/SEA-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots.jpg)
![Amyris will be expanding Biossance into China in February 2021 through e-commerce. [Biossance]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/796872/biossance-aims-to-establish-itself-as-clean-beauty-leader-in-china-as-it-revs-up-apac-expansion/15745245-1-eng-GB/Biossance-aims-to-establish-itself-as-clean-beauty-leader-in-China-as-it-revs-up-APAC-expansion.jpg)
