SEA ripe for further online beauty boom if brands can join the dots
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A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital content with commerce.
CREA is a digital commerce enabler operating in South East Asia. The company was founded by former Lazada executives Aimone Ripa di Meana and Alessandro Piscini.
The company has worked with a range of leading brands including Lancôme, Kiehl’s, The Body Shop, and Clarins. It will soon be bringing aboard more brands thanks to its partnership with global beauty distributor SuperOrdinary.
Since launching in Thailand in 2019, the company is set on growing its presence across the SEA region. This year it is focusing on growing its presence in Singapore and Malaysia “very significantly”.
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