A new world: Takeaways from FIT research on post-pandemic beauty world
Beauty companies should update how they approach both their own employees and the new generation of customers after the pandemic, according to FIT.
The Fashion Institute of Technology’s “Beauty Think Tank” recently released its capstone research, “Beauty After Covid-19: Beauty's Reformation and Renaissance.” The study synthesized how people have changed since the pandemic and how the industry can respond.
The research was conducted by FIT’s graduating class and includes over 900 respondents, global fieldwork, and interviews with top beauty executives and market experts across the globe.
“Beauty After Covid-19: Beauty's Reformation and Renaissance … examines the paradigm shift within the beauty industry since the pandemic, with the need to adapt to both consumer and employee expectations,” the press release said.
