Kits, calendars, customers: How product kits fit into the cosmetics world
Q&A
Cosmetics brands and retailers build kits to create customer engagements, but in a DTC world kits also offer a shopping experience outside of a physical store.
Give me a little background on what your company does around building kits.
We work directly with Sephora and support to create the Sephora Favorites. Sephora will create the lineup of brands and then we take over the project from them. On the brands’ track, we coordinate all the delivery of products.
We work with Sephora on design, on packaging. Everything is brought into our Texas warehouses where it’s assembled.