WWP Beauty on bringing “future-focused materials” to cosmetics packaging
Packaging suppliers like WWP Beauty are introducing sustainable packaging collections that go past traditional PCR plastic, with both plastic and plants.
Packaging supplier WWP Beauty brought sustainable packaging options to Luxe Pack NYC, including advanced recycling plastic resin from Eastman and biopolymer.
While these lines are not an indictment of traditional PCR plastic packaging, senior director of global sustainability and sourcing at WWP Beauty Michael Tognetti told CosmeticsDesign that these lines are filling a gap for brands who want to go above and beyond in sustainable packages.
“In the last couple of years, there was definitely a focus on trying to make things recycle ready or look to the end of life,” Tognetti said. “A lot of brands are now starting to look at the beginning of the life of the packaging too, and having these materials just gives more options.”