Garnier unveils 'no rinse' conditioner: We want to help change 'day-to-day beauty routines’, says president
By Ravyn Cullor
- Last updated on
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
The launch formed part of a wider ‘Green Step’ beauty campaign from Garnier designed to encourage consumers worldwide to engage with sustainable action but also voice commitments on social media using the hashtag #OneGreenStep.