International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Innovations in cannabis beauty just keep coming from suppliers, brands, business leaders, and new entrepreneurs alike. Here Cosmetics Design looks at 2020 highlights from this compelling (and at times controversial) new category.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Just last month, Colgate announced an agreement to acquired Hello Products LLC. And this month the brand launched a collection of CBD oral care exclusively at Ulta Beauty.
The National Advertising Division of the Council has recommended that Colgate-Palmolive discontinue advertising claims for its Sensitive Pro-Relief Toothpaste which state that it works faster than Sensodyne, made by market rival GlaxoSmithKline.
Colgate Palmolive and GlaxoSmithKline, respectively the world's number one and two toothpaste makers, are going into battle over patent rights relating to a blob of toothpaste.
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![Colgate-Palmolive has launched a 'test and learn' exercise around a concept customizable toothpaste to see how consumers respond [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/brand-innovation/colgate-palmolive-launches-colgate-you-test-and-learn-customized-toothpaste-as-research-exercise/16039358-1-eng-GB/Colgate-Palmolive-launches-Colgate-YOU-test-and-learn-customized-toothpaste-as-research-exercise.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Lifebuoy and Dettol - two personal care brands heavily focused on hygiene - were the fastest-growing in the world during the period [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/24/top-50-beauty-brands-2021-from-kantar-worldpanel-brand-footprint-show-colgate-lifebuoy-and-dove-most-chosen/12505282-1-eng-GB/Top-50-beauty-brands-2021-from-Kantar-Worldpanel-Brand-Footprint-show-Colgate-Lifebuoy-and-Dove-most-chosen.jpg)
