Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Global beauty major Avon will continue to invest in scientific proof and clinical trial data and work hard to react to fast-evolving consumer trends as it edges forward with NPD in 2022, says an exec.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
Beauty brands and consumers are shifting away from the notion of ‘anti-ageing’, instead seeking out products that address specific skin care needs, says the head of skin care and innovation at Avon.
Previously known as New Avon, the North American business hopes to focus attention away from recent corporate history and toward the 135 years of success the brand has in this region.
Innovations in cannabis beauty just keep coming from suppliers, brands, business leaders, and new entrepreneurs alike. Here Cosmetics Design looks at 2020 highlights from this compelling (and at times controversial) new category.
Just when social sales and DTC brands seem to have a competitive edge in the cosmetics and personal care marketplace, the direct sales beauty maker opens an enormous shop called Studio 1886 in LA’s Koreatown.
The multinational beauty maker has been previewing the Adapt Sync product line since 2019; and now Avon has published a study on what women worldwide know and how they think about menopause.
For more than 60 years, the non-profit has been funding programs on breast health awareness and cancer prevention as well as initiatives to end gender-based violence. This month, the Foundation adds 5 women to its board of directors.
In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
The North America – based New Avon LLC announced a line of beauty-from-within products this week. But Espira is more than simply ingestibles for hair, skin, and nail health; the brand also has product lines for overall nutritional support as well.
Avon Products has come to an agreement with an activist investment group led by Barington Capital, which means the investors have a say in the appointment of an independent director to the Avon board.
The appointment of Asson Chang as general manager of Avon's China division will be the fourth in five years for the firm. She is reported to be experienced in 'turning businesses around'.
Avon stock prices soared by as much as 17% yesterday as rumors circulated that Oprah Winfrey wanted to invest in the cosmetics giant – a story that has proved to be a hoax.
Avon continues to fight against seemingly never-ending challenges that have battered the company’s stock market performance. Just in the month of September share prices plummeted more than 37%, leading experts to question the possibility of outside investment.
The big news last week was a fictional private equity company that filed an SEC document claiming it was about to buy up struggling Avon Products. But what few people expected was positive repercussions.
Avon has been the focus of much debate in recent months. Substantiated or not, sale rumors have led to spikes in the share prices, but things look ominously quiet now, as the company’s share price continues to dip.
Since June of 1967, the direct-sales beauty brand has been listed on the S&P 500. Friday, Avon Products (AVP) will be replaced on the stock market index by the Hanesbrands menswear company.
Avon Canada has announced that it will eliminate most of the jobs at its distribution center in Pointe-Claire, Quebec, as part of its plans to reduce costs and remain competitive.
Avon Products has made progress in its turnaround bid by posting third quarter net income attributable to the company of $91.4 million, versus a loss of $5.5 million a year earlier.
Troubled cosmetics manufacturer Avon has reported a poor third quarter for 2013 as a result of low sales in North America and weakness in emerging markets.
Avon’s recently launched ANEW Clinical Pro Line Eraser is said to be causing a stir amongst consumers in the US market, raising hopes that it may help turn around the company’s fortunes.
Avon Products is further concentrating on developing key fragrance
sponsorships with the addition of a male fragrance created by
Hollywood A-lister Patrick Dempsey.
Avon takes a new direction with healthcare foods in China, Swiss
Arabian Perfumes Group announces expansion plans in the Gulf and
Ineke perfume expands European distribution.
Global cosmetics company Avon has incurred criticism from the UK's
Advertising Standards Agency regarding its Astonishing Lengths
Mascara catalogue advertising.
Direct sales beauty giant Avon says it is constructing a new
distribution center in Ohio that will deal with 50 per cent of the
company's total distribution requirements in the US by 2010.
Leading direct selling leader Avon has partnered with French
fashion designer Christian Lacroix to produce two fragrances for
men and women in a bid to expand its presence in the premium
fragrance market.
In line with market expectations, global direct sales leader Avon
says that its Strategic Sourcing Initiative is on course to bring
about savings of $400m (€305m) during the course of the next few
years.
The investment world showed its disappointment in Avon's recently
announced quarterly results with a flurry of market activity that
saw the company's share price fall by more than five dollars.
Avon has reported a 67 per cent drop in its first quarter net
income as restructuring charges aimed at reinvigorating sales hit
the company's bottom line.
Avon has confirmed that it will fire 1,300 staff by the end of this
year as part of the comprehensive restructuring program it
announced in November last year.
As Avon continues to make major cut backs, analysts and market
experts are being won over as the company's position starts to look
stronger following a difficult two year period.
Direct sales giant Avon has posted a seven percent drop in its
third quarter net profit. A continued lull in US sales was further
exacerbated by the impact of increasing fuel costs due to Hurrican
Katrina - a problem that the company...
In an-depth look at the purchasing habits of women a bi-annual
survey from Avon reveals some interesting contrasts from
country-to-country, but with girls in the 14-24 age bracket stating
that they are already worried about signs...
RPC Cresstale is producing a new range of packaging for Avon's
European cosmetic lines aimed at making products more eye-catching.
To achieve this a range of compacts has been produced using a
specially-developed multi-coloured...
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Avon will continue to pivot R&D efforts on science and consumer needs - an important blend to plug today's beauty opportunities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/avon-to-prioritise-science-and-consumer-research-for-2022-beauty-npd/13098482-1-eng-GB/Avon-to-prioritise-science-and-consumer-research-for-2022-beauty-NPD.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![Consumers and industry instead will shift the conversation towards very specific skin benefits, some associated with ageing but others not [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/28/anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-avon/12687008-1-eng-GB/Anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-Avon.jpg)
