Live P.S. (or Live Probiotic Skincare) is also a brand made for the active beauty market, catering to consumers who work out or live life on-the-go.
According to a recent media release from Dakota Biotech, Live P.S. is formulated with “a blend of plant-based ingredients and a combination of prebiotics, probiotics and postbiotics to deliver high performance skincare, helping skin improve its immunity and therefore fight off pathogens, viruses and bad bacteria, while retaining the vitamins and minerals it needs to look its best.”
There’s a made-without list too, in deference to consumer preferences for fewer conventional inputs such as “parabens, sulfates, toxins, silicone, irritants, dimethicones, artificial colors, artificial fragrances, phthalates, petrolatum, silicones, glycols and mineral oils.”
Live P.S is a 3-step routine for active beauty consumers
The newly launched skin care brand is only 3 products deep: there is a cleanser, a serum, and a moisturizer, all with names that active consumers will recognize as suited to their lifestyle.
The Recharge Probiotic Cleanser promises to brighten, balance, exfoliate and to, “[stimulate] the skin’s natural detoxification process.” Recover Live Probiotic Serum has benefits for breakouts, hyperpigmentation, and skin tone. And the brand’s Protect Daily Defense Moisturizer “features prebiotic antioxidants that help firm and tighten skin tone and rapidly calm redness and irritation while providing skin with a naturally radiant glow,” according to the media release.
The encapsulation technology behind Dakota Biotech’s beauty brands
Maya Ivanjesku, Chief Scientific Officer at Dakota Biotech, is credited with developing the company’s first skin care brand, LaFlore Probiotic Skincare, which launched in 2017.
“When I was envisioning LaFlore,” she says, in an item on the company site, “I had one thought in mind: to create a plant-based, live probiotic product line that would help calm, nourish and be kind to the skin at every stage of life.”
And she goes on to explain the conceptual shift that consumers and brands are making to make space in their lives and the beauty marketplace for microbiome beauty: “Much of what we have been taught about skincare over the years, especially in terms of what our skin needs to be healthy at every age, focuses on treating skin concerns rather than putting the skin back in balance. Live probiotics boost the health of your skin’s microbiome, and when your skin’s microbiome is healthy, you don’t need a complicated skincare routine that changes as you age. You can use one simple product collection for life.”
Dakota Biotech’s whole business is focused on skin health and the skin microbiome as the conduit for skin health. From there, the company works to develop both luxury consumer and medical products that address anti-aging, atopic dermatitis, and wound healing.
The technology that allows Ivanjesku and her team to formulate skin care with live probiotics is patent pending, according to the media release announcing the launch of Live P.S.
By encapsulating live probiotics, the tech allows the organisms “to remain dormant – without needing refrigeration – until they become activated when applied to the skin.” Once revitalized upon application, “the live and active probiotics create postbiotics. Postbiotic metabolites work synergistically with the skin’s microbiome by providing the antimicrobial peptides needed to fight bad bacteria and viruses on the skin, while producing Fatty Acids, B and K Vitamins and Amino Acids, resulting in the improved health of the skin’s microbiome,” explains the release.