Inter Parfums US sales up in Q1 as the company looks ahead to new fragrance launches

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (eaniton)
© Getty Images \ (eaniton)
This week the fragrance maker announced its first quarter sales figures, boasting a net increase of 3.8%. While European product sales account for the bulk of the Inter Parfums business, a nearly 55% lift in US sales gets the credit for this quarter’s gains. And the US side of the business has plans to continue its growth.

The company is expected to share the full first quarter’s financial results early next month. But the currently available figures show Inter Parfums US net sales increasing from $22.3 million in this quarter last year to $34.5 million so far in 2019.

Now and next

In his comments to the press about Inter Parfums US business so far this year, Jean Mader, chairman and CEO of Inter Parfums explains that “The inclusion of Guess legacy scents was far and away the primary contributor to the 54.8% increase in first quarter net sales, as Guess brand sales began during the second quarter of 2018.”

And he points out that “while Anna Sui fragrance sales approximated those of last year’s first quarter, Oscar de la Renta enjoyed a nice bump in sales due in part due the introduction of Bella Rosa, building upon last year’s launch of Bella Blanca.”

Looking forward at Inter Parfums US business Mader notes that the company has “several major launches ahead of us, including Authentic by Abercrombie & Fitch and Mermaid by Anna Sui, plus brand extensions for the GUESS 1981 and Seductive collections.”

New and noteworthy

Just one year ago, Inter Parfums signed a licensing deal with Graff Diamonds. And the company is on track to launch Graff-branded fragrances later this year. As Madar told the press last April, “with this agreement, Graff has become one of the most exclusive and aspirational brands in our fragrance portfolio.”

“Just as Graff has been dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced,” ​said Madar, “we will explore the world’s natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience,”​ as Cosmetics Design reported​.

In this week’s media release about the company’s sales figures Madar affirms that “our new [US] initiatives are progressing, with initial Lily Aldridge fragrances making their ecommerce debut later this year, and our ultra-deluxe Graff scents unveiling late this year or early next.”

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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