“For us it’s all about…taking a note or an accord and wrapping it in a way that makes it our own, that makes it unusual,” Lisa Wilson, principal at Scent&Strategy and in-house scent expert at Cremo Products, says, explaining the Cremo brand’s approach to scent.
“For instance, we just came out with a cooling body wash. And traditionally those body washes are so filled with menthol and overdosing on peppermint or spearmint, where that’s all you get. So we did something very new,” says Wilson, going on to describe a bit of the fragrance development process for the body wash: “We looked at the mint and we looked at citrus and we looked at green notes as sort of ozonics.”
Learn more about the role of scent in men’s grooming, the Cremo brand, and more in the video interview above.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.