This Month in Fragrance: April 2019

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Sara Edwards)
© Getty Images \ (Sara Edwards)
Fragrance can be elusive. But it’s an important sector of the beauty industry and one that Cosmetics Design covers more often than you might think. This month we’ve shared news of corporate partnerships, venture capital investment, recognition of an outstanding perfumer, artificial intelligence, and more.

Here is a selection of recent fragrance news published on the Cosmetics Design sites:


Just last week Sekhmet Ventures announced its first fragrance investment. The fund, which focuses on investing natural, science-backed products, has teamed up with Heretic Parfum to take that brand global. “Heretic’s unique product line is ultra-clean and the company has a unique vision for fragrance, combining sensory aspects with transdermal delivery,” ​explains Barbara Paldus, founding partner at Sekhmet Venture. Read more here on Cosmetics Design.

And it was actually last month when Givaudan made a financial donation to the University of California, Riverside to help protect that institution’s Citrus Variety Collection. Thanks to Givaudan, nearly 3 acres of the collection will be screened in to protect the trees from citrus greening disease. “This partnership gives us access to rare varietals, which combined with our creative approach to citrus, delivers unique insight for our customers—inspiring consumer preferred products around the globe,”​ emphasized Dawn Streich, global citrus product manager at Givaudan, in her remarks to the press. Read more here on Cosmetics Design.


Givaudan isn’t investing only in natural resources but in digital as well. The company’s latest digital innovation initiative is an artificial intelligence (AI) tool meant to help perfumers blend scents more quickly and with perhaps more nuance. “The system [known as the Carto tool] allows them to bring together physico-chemical science and technology to maximize the use of our palette of ingredients while making experimentation simpler and fun,”​ Maurizio Volpi, president of Givaudan’s fragrance division, said in a media release about the new AI. Read more here on Cosmetics Design Europe.


Mane stuck a new distribution deal this month. The fragrance maker has teamed up with Brenntag for distribution in both Germany and Switzerland. Read more here on Cosmetics Design Europe.

In Asia, the essential oil extraction company Gaya Naturals is looking to expand its business. The company (which launched as a division of Kebun Rimau Sdn Bhd in 2011) cultivates herbs and other botanicals in the volcanic soil of Malaysia’s Sabah State, and manages growth and harvest all the way through to extraction. Gaya Naturals portfolio of oils includes, patchouli, vetiver, agarwood, lemongrass, and misai kucing. “To make the most out of its resources and extraction plant, Gaya is looking for more outsourcing opportunities, alongside manufacturing its own range of essential oils, massage oils, candles, cosmetics, and soaps,” writes Richard Whitehead on Cosmetics Design Asia​.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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