All news articles for April 2016

What’s trending in the natural anti-ageing category right now?

Anti-ageing Special Newsletter

What’s trending in the natural anti-ageing category right now?

By Simon Pitman

In the past few months we have seen a plethora of new natural-based ingredient launches targeting the anti-ageing beauty market, including, a raspberry extract, a green coffee oil ingredient and a new apple stem cell-based ingredient.

Johnson & Johnson to acquire NeoStrata

Johnson & Johnson to acquire NeoStrata

By Deanna Utroske

The deal, announced just this week, will give J&J a stronger position in the skin care category, particularly the anti-aging segment.

Sugarcane ingredient of choice to replace shark-derived squalene

Sugarcane ingredient of choice to replace shark-derived squalene

By Lucy Whitehouse

Popular personal care ingredient squalene is an organic compound often derived from sharks’ livers - in response to consumer demand for cruelty-free and renewable ingredients, manufacturers are now looking elsewhere to source it.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

L'Oreal and YouTube look to lead on beauty vlogging

L'Oreal and YouTube look to lead on beauty vlogging

By Lucy Whitehouse

L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.