The investment helps to enhance production volumes through additional manufacturing capacity, while also ensuring production quality, improving material handling and logistics capabilities in line with Good Manufacturing Practices (GMP) standards.
Executives at the company believe that the investment will also spell enhanced production flexibility to meet constant and frequent changes in market demand.
Responding to changing customer needs
"Evolving global consumer preferences, specific customer requirements and differing regional expectations are driving innovation and global growth in beauty and personal care markets," said Dirk Soontjens, Dow Corning global market segment leader.
"This expansion helps us provide supply reliability and sustained product quality to meet our customers’ needs anywhere in the world."
Although questions have been raised over the potential threats of some silicones that are used in personal and the impact to the environment, they have continued to be a very important element in formulations, partly because many of the accusations concerning the environment have been debunked.
What silicones are used for
Dow Corning offers a wide selection of silicone elastomers in a range of formats, from suspension, gels and powders, to a combination of blends.
According to the company, these silicones address consumer preferences for perceivable and long-lasting results – from enhanced texture and improved hydration to anti-aging effects.
The company also says that more recently, silicone elastomers have become critical components in popular multi-functional personal care products such as beauty benefit (BB) and color cosmetic (CC) creams.