Brand research shows cosmetics industry scores high on intimacy

By Simon Pitman contact

- Last updated on GMT

Brand research shows cosmetics industry scores high on intimacy

Related tags: Brand, Interpersonal relationship, Revenue

A new study into how different US consumer industries are perceived puts health and beauty in third place, behind the automotive and retail sectors, with retailer Sephora and Chanel both getting top marks.

The report, which is authored by MBLM, a brand intimacy agency, also highlights how certain brands are doing a better job of creating an intimate relationship with consumers, while the agency ranks the Chanel brand as being top of the beauty brands thanks to its up market image and strong brand connection.

Titled ‘The Brand Intimacy 2015 Report’, the agency ranks companies and their brands according to how well the essential relationship between a person and brand transcends usage, purchase and loyalty.

Top ten brands according to intimacy ranking

The report surveyed over 6,000 consumers aged 18 - 64 who were asked their opinions on 52,000 brands across nine industries in the U.S., Mexico and the UAE.

The report also incorporates a tool showcase to assess the performance of 400 of the world’s leading consumer brands, which also includes the top performing and best recognized brand in the cosmetics and personal care industry.

It is also worth noting that beauty retailer Sephora ranked third in the report’s top hitting retail category, and a high-standing 15th​ place overall, reflecting its runaway success as a retailer of some of the trendiest color cosmetics in the market.

The top ten most intimate beauty brands:











Estée Lauder












Bobbi Brown


MBLM stresses that all the top performing brands in the report have continued to outperform established average market indices for revenue growth and profitability, a claim the agency says underlines the value of the data.

For a closer look at the report findings and to find out the specific information relevant to the beauty and health sector, please click here​.

Other key beauty findings:

  • bareMinerals ranked #1 among female millennials, ages 18-34
  • Dove was #1 for women 45-64 years old
  • Clinique ranked highest among those with an income above $100K
  • Olay held the highest position among those with an income of $35K-$100K

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