Pack Peek
MWV – Puig collaboration wins award
MeadWestvaco was awarded the Formes de Luxe Prize for its packaging solution for Puig's Antonio Banderas Secret fragrance, at the Luxe Pack event in Monaco.
MWV designed the Melodie Clikit IP pump as a low profile fragrance pump for prestige brands, with MWV claiming the pump is cost effective whilst maintaining the look and feel of traditional luxury packaging.
The injected plastic, click-on pump comes preassembled, which reduces purchasing complexity and simplifies the manufacturing process, saving time and cost.
"Our commitment to customers who want their brand to make a mark through impactful packaging is facilitated by creative technology like the Melodie Clikit IP pump to be both distinct and versatile," commented Laurent Bourgoin, vice president, European Sales and Marketing, MWV.
