Procter & Gamble

Indie Beauty Profile Chris Hobson Patchology

Indie Beauty Profile

Chris Hobson, Patchology

By …as told to Deanna Utroske

In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find allies where they might be least expected, like on a legacy department store’s...

Alex Keith (image courtesy of the company)

Alex Keith steps up to lead P&G’s streamlined beauty business

By Deanna Utroske

Following last year’s divesture of dozens of brands, P&G still does a multibillion dollar business in beauty. And as of next month, Keith, who’s been with the company since 1989 will be in charge of what’s left of the P&G skin care and personal...

At P&G, over 15 beauty and personal care brands remain

At P&G, over 15 beauty and personal care brands remain

By Deanna Utroske

Coty has completed the acquisition of 41 P&G brands. But that CPG company still owns many big names in beauty and has plans to remain a market leader with advancing product technologies and legacy brands.

Will Old Spice lawsuit hurt Procter & Gamble?

Will Old Spice lawsuit hurt Procter & Gamble?

By Simon Pitman

P&G has been facing up to the challenge of flat sales and a significant restructuring of the business, but more challenges come as it is slapped with a lawsuit on its Old Spice brand.

P&G continues to shed brands with Hipoglós sale

P&G continues to shed brands with Hipoglós sale

By Simon Pitman

As part of its continued efforts to refocus and tighten its brand portfolio, Procter & Gamble has announced the divestment of its Hipoglós in Latin America, adding to a catalogue of sales worldwide.

Borghese preps for brand relaunch, appoints global president

Borghese preps for brand relaunch, appoints global president

By Deanna Utroske

The cosmetics and skin care company intends to energize its product lines by focusing on direct-to-consumer platforms and global distribution, a strategy laid out by the ‘brand builder’ newly in charge at Borghese.

P&G streamlines global PR strategy

P&G streamlines global PR strategy

By Deanna Utroske

The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

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