At P&G, over 15 beauty and personal care brands remain

By Deanna Utroske

- Last updated on GMT

At P&G, over 15 beauty and personal care brands remain

Related tags Procter & gamble

Coty has completed the acquisition of 41 P&G brands. But that CPG company still owns many big names in beauty and has plans to remain a market leader with advancing product technologies and legacy brands.

The transfer of those 41 brands, known as the P&G Specialty Beauty Brands, is a done deal. And Coty now ranks among the big five global beauty companies​, having taken over brands in fine fragrance, professional hair and nail, color cosmetics, and retail hair color and styling. 

With those brands went teams of professionals; and P&G is left with a leaner operation all around. Commenting on the changeover, David S. Taylor, P&G chairman, president, and CEO tells the press, “I'm pleased with the timely, efficient and effective transition of these businesses.”

I want to share my personal thanks to all the employees who have transitioned to Coty,” ​he adds. “They showed amazing dedication during a period of uncertainty—demonstrating time and time again the strong character of P&G people. I thank them for everything they did during the transition and for all their years with P&G and wish them an exciting future with Coty.”

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P&G is moving forward as a more specialized personal care and home products company. “The completion of this transaction is a key step in our journey to return P&G results to a balance of strong top-line growth, bottom-line growth and cash generation,” ​says Taylor in a press release confirming the completion of the Coty deal.

The plan now is for the company to be “focused on 10 product categories and about 65 brands where P&G has leading market positions and where product technologies deliver performance differences that matter most to consumers,” ​he explains. Those 10 categories are hair, grooming, skin and personal care, oral, personal health care, feminine, baby, family, fabric, and home.

Among the well-known brands left in the P&G portfolio are aussie, Crest, Gillette, Head & Shoulders, Herbal Essences, Ivory, Olay, Old Spice, Oral-B, Pantene, Rejoice, Safeguard, Secret, and SK-II.

Summing up this week’s transition of the P&G Specialty Beauty Brands, Taylor affirms, “this effectively completes the major work we undertook two years ago to streamline and strengthen our product portfolio.”

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