Crest develops a taste for chocolate

- Last updated on GMT

Related tags: Consumer goods company, Toothpaste, Procter & gamble

Crest develops a taste for chocolate
Crest, an oral hygiene brand from consumer goods company Procter & Gamble, is launching a new range of unusually-flavored toothpastes.

The range offers three weird and wonderful choices of toothpaste flavors: lime spearmint, vanilla mint and mint chocolate.

Although deviating from the traditional taste, the toothpastes retain the cleaning properties of the brands less bizarre-tasting versions, including cavity protection and tooth whitening.

Crest Be was developed out of the research and insights that consumers are looking for experiential purchases​,” P&G announced in a statement.

The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression​."

Not breaking away completely from established tastes though, all three flavors are still firmly rooted in mint.

The range will be available from February.

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