Crest develops a taste for chocolate

- Last updated on GMT

Related tags: Consumer goods company, Toothpaste, Procter & gamble

Crest develops a taste for chocolate
Crest, an oral hygiene brand from consumer goods company Procter & Gamble, is launching a new range of unusually-flavored toothpastes.

The range offers three weird and wonderful choices of toothpaste flavors: lime spearmint, vanilla mint and mint chocolate.

Although deviating from the traditional taste, the toothpastes retain the cleaning properties of the brands less bizarre-tasting versions, including cavity protection and tooth whitening.

Crest Be was developed out of the research and insights that consumers are looking for experiential purchases​,” P&G announced in a statement.

The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression​."

Not breaking away completely from established tastes though, all three flavors are still firmly rooted in mint.

The range will be available from February.

Related news

Show more

Related products

show more

Uncover the secrets behind Rockstar CFOs

Uncover the secrets behind Rockstar CFOs

Oracle NetSuite | 13-Apr-2021 | Technical / White Paper

CFOs have never worked harder, but what makes a successful CFO such a rockstar? High-performing CFOs understand the mission, goals and objectives of the...

How to Pick an Inventory Management Solution

How to Pick an Inventory Management Solution

Oracle NetSuite | 02-Feb-2021 | Technical / White Paper

With the right inventory management solution in place, businesses can flex and adapt quickly regardless of market conditions, challenges or changing business...

Related suppliers

Follow us

Products

View more

Webinars