Ron Robinson explains how the Apothia brand is engaging younger consumers

By Simon Pitman contact

- Last updated on GMT

Ron Robinson was at the forefront of a new trend in beauty and fragrances when he launched the Apothia brand in the early 80s. In this video interview Ron explains how he has kept the brand at the forefront by continuing to make the product lines relevant to younger consumers. 

Ron Robinson was at the forefront of a new trend in beauty and fragrances when he launched the Apothia brand in the early 80s. In this video interview Ron explains how he has kept the brand at the forefront by continuing to make the product lines relevant to younger consumers. 

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