Traditionally, Black Friday sees consumers elbowing for shelve space, however this year certain US retail giants reported that opening for thanksgiving for the first time was what brought the business in this year!
L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.
O. Berk has launched two new packaging ranges, its ‘all-plastic’ lotion pumps and domed oval plastic bottles, which can be used for personal care products such as lotions, moisturizers, cleansers among others.
