Could Avon’s new ‘miracle’ anti-aging cream help revive its fortunes?
Avon’s recently launched ANEW Clinical Pro Line Eraser is said to be causing a stir amongst consumers in the US market, raising hopes that it may help turn around the company’s fortunes.
Avon Products has rejected a $10bn takeover bid from fellow cosmetics company Coty claiming that it had ‘substantially undervalued’ the company.
L'Oreal rumored to be in talks over Avon takeover bid
Investors are taking rumors over a potential Avon take-over bid so seriously that share prices have risen significantly in the past couple of days.
Avon rating downgraded on currency weakness and CEE gloom
Citing currency weakness and overexposure in the Central and Eastern European (CEE) market, an analyst has downgraded Avon's outlook for 2009.
Analysts divided on health of Avon
Avon releases its fourth quarter results at the beginning of February but analysts disagree on the health of the direct seller in the current climate.
Avon plays on our fascination with fame
Avon has taken a different stance on celebrity fragrances with its new offering Spotlight, promoted by Courteney Cox.
Avon adds another fragrance sponsorship
Avon Products is further concentrating on developing key fragrance
sponsorships with the addition of a male fragrance created by
Hollywood A-lister Patrick Dempsey.
Avon and L'Oreal sign licensing deals with fashion brands
Avon and L'Oreal have both signed licensing deals with leading
clothing companies to exploit the branding potential of the fashion
Avon expects significant margin growth in 2008
Avon is looking to almost double its margins in 2008 and achieve
mid-single figure sales growth despite macroeconomic worries and
high oil prices.
Brief: Avon, Swiss Arabian Perfumes Group and Ineke
Avon takes a new direction with healthcare foods in China, Swiss
Arabian Perfumes Group announces expansion plans in the Gulf and
Ineke perfume expands European distribution.
Avon plans job cuts to reduce long-term costs
Direct selling firm Avon plans to cut 2,400 jobs in order to make
significant future savings and re-orientate its business around
Avon receives criticism over mascara advert
Global cosmetics company Avon has incurred criticism from the UK's
Advertising Standards Agency regarding its Astonishing Lengths
Mascara catalogue advertising.
Avon to build Ohio distribution centre
Direct sales beauty giant Avon says it is constructing a new
distribution center in Ohio that will deal with 50 per cent of the
company's total distribution requirements in the US by 2010.
Avon targets premium fragrance market with new partnership
Leading direct selling leader Avon has partnered with French
fashion designer Christian Lacroix to produce two fragrances for
men and women in a bid to expand its presence in the premium
Avon starts to reap savings from restructuring
In line with market expectations, global direct sales leader Avon
says that its Strategic Sourcing Initiative is on course to bring
about savings of $400m (€305m) during the course of the next few