Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
The fragrance category has evolved to become an essential category for wellness as well as self-expression, according to exclusive insights from major players like Coty, along with a line-up of exciting niche labels.
Gulf markets offer a huge opportunity for online beauty sales due to rising demand from young consumers, claims the firm behind Nykaa, an e-commerce outfit that has enjoyed significant success in India.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
Beauty titan Estée Lauder Companies is expecting a slow recovery in China’s crucial travel retail hotspot of Hainan and does not anticipate things to be “fully back to normal” by the next fiscal year, said its CFO.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
Daily protection against the entire UV spectrum, including ultra-long UVA, can help slow signs of photoageing across all skin phototypes and ancestry, according to global clinical studies from beauty major L’Oréal.
Daily-use products with UV protection will be a key driver of global beauty growth in years to come, as changes to the weather and consumer knowledge push it into a very real daily need space, says the CEO of L’Oréal.
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
Here we reveal exclusive insights from established and rising baby care brands Aromababy, Lovekins and P’URE PapayaCare Baby on what it takes to earn the trust of protective parents, how the COVID-19 pandemic has affected the market, and why Asia Pacific...