February Launch Pad: Wear and tear repair

By Cassandra Stern

- Last updated on GMT

February Launch Pad: Wear and tear repair

Related tags product launch Skin care Hair care Nail care

Groundhog Punxsutawney Phil did not see his shadow this year and an early spring should be just around the corner – but that doesn’t stop the cumulative effects of harsh winter weather on skin, hair, and nails.

In this month’s Launch Pad, CosmeticsDesign looks at newly launched products that focus on repairing, rejuvenating, and restoring dryness and dullness back to its original luster.

Danessa Myricks Beauty launches Yummy Skin Moisture Repair Balm Serum

Formulated for normal, dry, and combination skin types, black-owned Danessa Myricks Beauty has released its Yummy Skin Moisture Repair Balm Serum to target and address uneven texture and skin issues related to dryness. The product features a 98% natural list of 16 ingredients including hyaluronic acid to boost skin’s hydration levels, as well as blue tansy flower extract and centella asiatica to soothe irritation.

With a luxurious balm-to-serum delivery method and fragrance-free formulation coupled with the brand’s proprietary Moisture Repair Complex, Yummy Skin Moisture Repair Balm Serum is designed to smooth makeup application while supporting the skin barrier for even tone and brightness. The product is also backed by the results of a clinical study, in which 100% of participants saw immediate improvement in skin’s hydration and skin-barrier function.

Danessa Myricks Beauty’s Yummy Skin Moisture Repair Balm Serum is available on Sephora’s online store​ and retails for $38.00.

Sun Bum releases Revitalizing Protect & Repair Oil

Sun care personal care brand Sum Bum has recently released its Revitalizing Protect & Repair Oil to address consumer issues with dry and dull hair because of exposure to sun and heat. The hair care treatment features nourishing ingredients like Sunflower Seed Oil, Jojoba Seed Oil, and Abyssinian Seed Oil to support hair health and shine. This product is formulated without parabens, phthalates, silicones, and DMDM-H, and is vegan and cruelty-free.

Sun Bum Revitalizing Protect & Repair Oil can be used on wet or damp hair as a conditioning treatment, and on dry hair as a finishing product to add a healthy shine and calm fizziness. It pairs well with Sun Bum’s 3 in 1 Leave in Conditioner and Revitalizing Hair Mask to further strengthen and rejuvenate dry or dull hair.

Sun Bum Revitalizing Protect & Repair Oil is available on the company’s website​ and retails for $16.99.

Indie beauty brand Bubbeau launches its Cuticle Oil Beads Box Set

Bubbeau’s Cuticle Oil Beads combine convenience with efficacy and offer consumers a simple yet effective option to repair flaky, dry, or peeling nails and cuticles. The product is vegan and biodegradable, free from parabens and mineral oil, and features sustainable reusable packaging.

To use, pop a Bubbeau bead and rub the encapsulated oil over cuticles and nails before discarding the vegan biodegradable shell for a sustainable and nourishing nail care experience. Formulated with hydrating MCT, Safflower Seed, Jojoba, and Avocado Oils plus fragrant botanical essential oils like jasmine and vanilla, Bubbeau Cuticle Oil Beads can be used as a moisturizing treatment on both natural and artificial nails.

Bubbeau Cuticle Oil Beads are available on the company’s website​ and retail for $19.00.

Maysama releases rejuvenating Prana LED Light Therapy Mask

Red light therapy continues to be a popular skin care treatment with influencers on social media platforms like TikTok, and skin health brand Maysama has jumped on the trend with the release of its Prana LED Light Therapy Mask. Marketed as a ‘targeted skin rejuvenation treatment mask,’ the device features pulsed light technology that uses 138 light emitting diodes (LEDs) that are designed to support the skin in more efficient absorption of skin care serums, lotions, and other topicals.

The treatment mask offers three modes: Red only, Red + near infrared, and Magenta (red + blue) and four wavelengths for different product applications. The mask also features a covered mouth area to treat lips.

Maysama Prana LED Light Therapy Mask retails on the company’s website​ for $375.00.

Apothékary launches first beauty tincture The Honest Youth

Herbal remedies brand Apothékary has made its first herbal beauty tincture available for pre-order. The Honest Youth tincture is formulated to boost collagen, improving texture and tone while supporting overall clarity and balance in the skin.

The product is vegan, gluten-free, and third party tested for efficacy, and is designed to be ingested orally, either sublingually with 1-3 full droppers beneath the tongue or added to a beverage of choice. The formulation includes Japanese knotweed, milk thistle, and reishi mushrooms to regenerate skin cells and slow down signs of premature aging.

Apothékary’s The Honest Youth can be pre-ordered on the company’s website​ and retails for $39.00.

APTO Skincare drops Soothing Ointment with Turmeric & Calendula into Target  and CVS retailers

Now available in select Target and CVS locations, as well as their respective eCommerce platforms and on the company’s website, APTO Skincare’s latest launch went live this week. The brand’s Soothing Ointment with Turmeric & Calendula is a versatile option to help combat extreme dryness and irritation across the body, face, and even lips.

Featuring a natural and vegan petroleum-free formulation with ingredients to target and reduce redness and lock in moisture in the skin’s barrier, this product offers a solution for painful cracked skin and can be used as an overnight moisturizing treatment. The Soothing Ointment also features 50% post-consumer recycled (PCR) packaging, making it a sustainable option to repair and rejuvenate skin.

APTO Skincare’s Soothing Ointment with Turmeric & Calendula is available now at various retailers and on the company’s website​ for $10.00.  

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