Today through October 8th, the theme at Story’s curated retail boutique on Manhattan’s west side is beauty; and the Coty brands CoverGirl, Clairol, Rimmel, and Sally Hansen are merchandized in a digitally engaging, Instagram-ready , fully interactive...
In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.
Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...
The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.
Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The Salon Project will roll out in stores over the next two years.
Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.
The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.
Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...
Binette’s leadership experience with the company recommends her for the role: It’s because of her prior work as general manager of the company’s consumer products brand L'Oréal Paris that that brand is “recognized today in Canada as a leader in beauty,...
MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store
The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...
The beauty maker’s Fit Culture App is the first of its kind, a global digital tool that introduces new L’Oréal employees to the ins and outs of company culture—a culture that going forward will clearly be well-grounded in the technology of the times.
This week, eBrand Commerce launched a new turnkey ecommerce platform and services offering meant for small and medium brands. And the company’s announcement features its work with beauty clients so heavily, it’s clear eBrand is aiming to get in on the...
At this year’s Cosmoprof North America (CPNA) event one conference presentation that you won't want to miss out on is a roundtable discussion on how the future of the industry is shaping up.
