Legacy cosmetics and personal care brands can be slow to adopt new technologies. But as natural language product discovery tools become more common place, beauty brands will find creative ways to leverage programming interfaces like the Alexa Skills Kit...
The deal brings advanced artificial intelligence technologies to the beauty company. And Shiseido intends to take full advantage of the company’s tech tools and data capabilities.
Today, personal care and cosmetic ingredient makers know that all things green, bio-based, and alternative are of great interest to the beauty manufacturers they serve. And yet, this is the digital age. How are beauty ingredient companies to engage in...
Beauty’s digital, tech, and marketing insiders flocked to CEW’s Connected Consumer Conference last week to hear the experts discuss how brands are using the latest tech tools to engage with consumers today. And Cosmetics Design was there to find out what’s...
Today, the YouCam app maker announced the closing of its Series A funding round. Now Perfect Corp plans to spend millions improving the augmented reality and artificial intelligence tech that makes the digital beauty ecosystem tick.
At recent cosmetics and personal care industry events across New York City beauty tech makers were exhibiting imaging systems, product development (and full lifecycle) software, as well as in-store digital tools and toys. Here, Cosmetics Design takes...
The privately owned online media company announced the launch of its new shopping site this week, a dot com designed as a destination for consumers looking to discover and buy cosmetics and personal care products (as well as fashion) that meets a fixed...
The beauty technology company behind several popular augmented reality makeup platforms recently celebrated a milestone. Perfect Corp’s suite of YouCam apps have been downloaded over half a billion times by consumers around the world.
Tuesday at this week’s MakeUp in New York color cosmetics trade show in NYC, a standing-room-only conference session featuring speakers from L’Oréal, Google, and Peclers Paris, outlined how tech tools, data, and trends are changing beauty for consumers,...
This week, the beauty powerhouse announced the three brands that are still in the running for L’Oréal’s annual award honoring tech innovations that are set to change the cosmetics and personal care industry.
In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest ambassador.
Today through October 8th, the theme at Story’s curated retail boutique on Manhattan’s west side is beauty; and the Coty brands CoverGirl, Clairol, Rimmel, and Sally Hansen are merchandized in a digitally engaging, Instagram-ready , fully interactive...
In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.
Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...
