2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior. How consumers shop, explore, and discover brands is being reinvented and fast. Here are my picks for the biggest...
Last Thursday evening at the LVMH Tower in New York City, the foundation held its third-annual event celebrating The Notables, accomplished millennial executives working in every facet of the fragrance business from oil houses through to brands.
The team’s findings are slated for publication in the Wiley journal Advanced Healthcare Materials and are likely to have applications in not only health monitoring but in cosmetics and personal care too.
With plans to lift its store count by more than 10% this year and to create a seamless cross-channel shopping experience for consumers, the fragrance and beauty retailer has expanded its deal with tech provider Aptos.
For this installment of Two Views, Cosmetics Design reached out to digital entrepreneurs— Jessica Pritchett and Jihan Thompson—in an effort to better understand how technology is expanding the reach and potential of beauty products and services.
The count down to the first ever Cosmetics Design Beauty Industry Awards is well under way and there are now less than four weeks to go for the cut off date for submissions to the three regional competitions.
The two companies recently presented findings on current consumer behavior when it comes to gathering product and trend information, going online or into stores to shop, and making the final decision to purchase a beauty product.
With this investment, the digitally native skin care and makeup company has plans to take its community global, open retail stores, and launch product in additional personal care and cosmetic categories.
The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers will encourage brands to build content and campaigns accordingly.