Digital

How beauty brands can get social media right

How beauty brands can get social media right

By Sinead Norenius-Raniere

In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.

FIT and Allure Magazine launch online beauty certificate program

FIT and Allure Magazine launch online beauty certificate program

By Deanna Utroske

Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...

(image courtesy of Perfect Corp)

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Department store beauty retail at Saks 5th Avenue gets digital update

Department store beauty retail gets a digital update

By Deanna Utroske

Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The Salon Project will roll out in stores over the next two years.

Buxom Cosmetics’ new ecommerce and digital strategy

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.

Skin care ingredient maker Croda invests in Cutitronics

Skin care ingredient maker Croda invests in Cutitronics

By Deanna Utroske

The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.

image courtesy of Madison Reed

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

(image courtesy of the brand)

bareMinerals launches an app with MatchCo technology

By Deanna Utroske

MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store

L’Oréal backs Time Inc.’s new social video brand, The Pretty

L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...

image courtesy of L’Oréal

L’Oréal launches an in-house app to welcome new hires

By Deanna Utroske

The beauty maker’s Fit Culture App is the first of its kind, a global digital tool that introduces new L’Oréal employees to the ins and outs of company culture—a culture that going forward will clearly be well-grounded in the technology of the times.

Follow us

Featured Events

View more

Products

View more

Webinars