Digital

Buxom Cosmetics’ new ecommerce and digital strategy

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.

Skin care ingredient maker Croda invests in Cutitronics

Skin care ingredient maker Croda invests in Cutitronics

By Deanna Utroske

The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.

image courtesy of Madison Reed

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

(image courtesy of the brand)

bareMinerals launches an app with MatchCo technology

By Deanna Utroske

MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store

L’Oréal backs Time Inc.’s new social video brand, The Pretty

L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...

image courtesy of L’Oréal

L’Oréal launches an in-house app to welcome new hires

By Deanna Utroske

The beauty maker’s Fit Culture App is the first of its kind, a global digital tool that introduces new L’Oréal employees to the ins and outs of company culture—a culture that going forward will clearly be well-grounded in the technology of the times.

Annual PACk event debuts in New York City

Annual PACk event debuts in New York City

By Deanna Utroske

Last week in Manhattan, design and pre-press agency Diadeis hosted the first annual Packaging Artwork Conference, bringing together professionals in artwork, labeling, merchandising, and packaging concept development to learn and share insights on visual...

Gattefossé launches new corporate website in English

Gattefossé launches new corporate website in English

By Deanna Utroske

Just last month the cosmetics and personal care ingredient maker opened its North American Technical Center of Excellence in New Jersey. And today, Gattefossé is going live with a newly updated English-language website. All the new site functionality...

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