Digital

(image courtesy of Perfect Corp)

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Department store beauty retail at Saks 5th Avenue gets digital update

Department store beauty retail gets a digital update

By Deanna Utroske

Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The Salon Project will roll out in stores over the next two years.

Buxom Cosmetics’ new ecommerce and digital strategy

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.

Skin care ingredient maker Croda invests in Cutitronics

Skin care ingredient maker Croda invests in Cutitronics

By Deanna Utroske

The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.

image courtesy of Madison Reed

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

(image courtesy of the brand)

bareMinerals launches an app with MatchCo technology

By Deanna Utroske

MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store

L’Oréal backs Time Inc.’s new social video brand, The Pretty

L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...

image courtesy of L’Oréal

L’Oréal launches an in-house app to welcome new hires

By Deanna Utroske

The beauty maker’s Fit Culture App is the first of its kind, a global digital tool that introduces new L’Oréal employees to the ins and outs of company culture—a culture that going forward will clearly be well-grounded in the technology of the times.

Annual PACk event debuts in New York City

Annual PACk event debuts in New York City

By Deanna Utroske

Last week in Manhattan, design and pre-press agency Diadeis hosted the first annual Packaging Artwork Conference, bringing together professionals in artwork, labeling, merchandising, and packaging concept development to learn and share insights on visual...

Gattefossé launches new corporate website in English

Gattefossé launches new corporate website in English

By Deanna Utroske

Just last month the cosmetics and personal care ingredient maker opened its North American Technical Center of Excellence in New Jersey. And today, Gattefossé is going live with a newly updated English-language website. All the new site functionality...

Will new DSM data on facial hydration disrupt the skin care category?

Will new DSM data on facial hydration disrupt the skin care category?

By Deanna Utroske

The beauty care ingredients maker has completed a skin moisture mapping study and is taking their findings public in a big way—on The Lifetime TV Network, a move that’s sure to get the attention of millions of US consumers and reverberate throughout the...

‘Game-changing’ beauty trends for 2020

‘Game-changing’ beauty trends for 2020

By Lucy Whitehouse

Global trend authority WGSN has identified four ‘significant movements’ that it believes will change the face of today’s beauty industry.

image courtesy of Scent Trunk

Is there a digital solution for fragrance retail?

By Deanna Utroske

The newly launched Scent Trunk thinks so. And the team behind this online custom fragrance maker believes they’ve got it. Cosmetics Design connected with William Yin, CEO of Scent Trunk to find out what makes this latest beauty subscription service different.

Amazon is beauty industry’s secret collaborator? OZNaturals says yes

Is Amazon the beauty industry’s secret collaborator?

By Deanna Utroske

Craig Romero, co-founder of the indie skin care brand OZNaturals uses the online retail site to outguess consumer expectations, identify winning ingredients, and crowdsource actionable feedback.

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

The Notables 2017 (image courtesy of The Fragrance Foundation)

The Fragrance Foundation honors ten industry leaders of the future

By Deanna Utroske

Last Thursday evening at the LVMH Tower in New York City, the foundation held its third-annual event celebrating The Notables, accomplished millennial executives working in every facet of the fragrance business from oil houses through to brands.

Shiseido acquires US customization player MatchCo

Shiseido acquires US customization player MatchCo

By Simon Pitman

Shiseido has continued to expand its international and US footprint with the acquisition of MatchCo, a California-based developer of customized digital tools used in personalization beauty regimes.

Jessica Pritchett, Founder of LOVR

Two Views: Digital democratizes beauty

By Deanna Utroske

For this installment of Two Views, Cosmetics Design reached out to digital entrepreneurs— Jessica Pritchett and Jihan Thompson—in an effort to better understand how technology is expanding the reach and potential of beauty products and services.

Facebook releases data from Beauty Buyers Survey

Facebook releases data from Beauty Buyers Survey

By Deanna Utroske

The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers will encourage brands to build content and campaigns accordingly.  

L'Oréal names NEXT Generation Awards finalists

L'Oréal names NEXT Generation Awards finalists

By Deanna Utroske

The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.

Perfect365 makeup app partners with Naked Cosmetics

Perfect365 makeup app partners with Naked Cosmetics

By Deanna Utroske

The digital makeover tool business continues to expand. Perfect365 is a case in point, teaming with beauty bloggers and YouTube stars for a new feature, adding patriotic looks to coincide with the Rio Olympics, and partnering with evermore brands.

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