Beauty brands help boost business at Yottaa

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (metamorworks)
© Getty Images \ (metamorworks)

Related tags ecommerce direct to consumer retail Technology

The website performance optimization specialist served more than 200% more sites during the first year of the COVID-19 pandemic and signed deals with notable skin care and hair care brands like TULA and Briogeo.

The Massachusetts-based software company (founded in 2009) makes ecommerce sites more efficient. And as a consequence of the significant uptick in demand for Yottaa tools and services in 2020, the company grew organically and strategically.

Rich Stendardo, CEO of Yottaa, summarized the company’s growth this way in a recent press release reflecting on the past year: “In 2020 when merchants had to quickly shift their operations from in-store to online, Yottaa’s site performance optimization products emerged as ‘must have’ solutions for retailers and brands.”

“As a result,”​ says Stendardo, “Yottaa delivered outstanding growth and added marquee brands to its customer base. In addition, Yottaa released game-changing product innovations, published four well-received thought leadership reports, and was recognized by several award organizations. Building on this momentum, Yottaa is poised for tremendous success in 2021.”

Beauty brands look to ecomm optimization to engage and convert consumers

TULA Skincare is one of the beauty brands that leveraged Yottaa’s tools in 2020. And as a result, the brand’s site saw a 32% life in page load speed on the desktop, a 29% lift, and higher conversions as a result, according to a case study​ on the company’s site.

The beauty brand’s Head of Technology and Digital Product Ilan Levine (who joined TULA in February of 2020) explained which tools helped TULA achieve these results saying, “We started with an easy install of RAPID inSITE, which provided granular details about our 3rd party inventory and overall site performance. We then upgraded to RAPID CTRL and our site is now 30% faster and converting better than ever.” ​(This quote from Levine is included in the Yottaa case study.)

Hair and scalp care brand Briogeo saw similar ecomm results in 2020 using the same Yottaa software: 32% faster page load time. And Chauncey Twine, Vice President of eCommerce at Briogeo remarked in that brand’s case study​ that, “After implementing Yottaa’s RAPID CTRL, our average site speed improved dramatically and now provides a superior shopper experience. We anticipate that this will result in higher conversions.”

e.l.f. Cosmetics is also a Yottaa client gained a 3.5% lift in conversion using ecomm acceleration tools. Particularly important to the brand’s target consumer demographic. “e.l.f. Cosmetics has a young customer base that demands very fast online interactions,” ​notes Ekta Chopra, Vice President of Digital, e.l.f. Cosmetics (in that brand’s brief online case study​).

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