Clean Beauty Sampling: Perfect Corp and Mineral Fusion bring virtual try-on tech to Whole Foods

By Deanna Utroske contact

- Last updated on GMT

© Getty Images / (CentralITAlliance)
© Getty Images / (CentralITAlliance)

Related tags: beauty tech, virtual try-on tech, safety, COVID-19, retail, Perfect Corp

The Amazon-owned multinational supermarket chain is getting in on touch-less makeup sampling thanks to a newly announced partnership between Perfect Corp and the color cosmetics brand Mineral Fusion.

“The Virtual Try-On-Tool is a safer alternative to testers allowing online and brick-and-mortar customers to find the products and the shades of their choice,” ​says Stella Huang, Director of Digital Marketing for Mineral Fusion, in this week’s media release about the clean beauty brand’s new partnership with Perfect Corp.

“Mineral Fusion is thrilled to partner with the industry-leading solution provider Perfect Corp. and the leading natural retailer Whole Foods to help customers find the perfect shades of their favorite cosmetic items, no matter how or where they choose to shop,” ​Huang tells the press, explaining the brand’s new digital product tester solution saying that, “Shoppers can try on shades using a preselected model image, uploading a photo, or even via live cameras.”

Custom web-based YouCam tech is behind safe beauty sampling partnership

The Mineral Fusion – Perfect Corp partnership is about engaging in-store retail and about safe no-touch product sampling in the time of COVID.

As Perfect Corp. Founder and CEO, Alice Chang describes it, her team’s web-based beauty tech solution “[introduces] a safe, fun, and convenient way for shoppers to experiment with the extensive range of natural products and shades using their smartphones and advanced AI and AI technology to build on a more personalized in-store shopping experience.”

And Chang calls attention to the importance of her company’s latest beauty tech partnership being in the clean beauty sector saying, “A long-time clean beauty innovator and leader, Mineral Fusion’s embrace of our cutting edge, advanced beauty technology demonstrates their keen understanding of the way the consumers shop and purchase cosmetics today.”

Tim Schaeffer and himself, Gil Pritchard founded Mineral Fusion in 2007. The brand is now among the top-selling brand in clean makeup. And, it’s currently owned by BWX Limited, the Australia-based beauty maker behind brands such as ANDALOU Naturals, Sukin, USPA, and the ecommerce site Nourished Life.

Beauty Tech in 2021: QR codes are in Apps are out

Notably the Mineral Fusion – Perfect Corp partnership leverages web-based technology rather than downloadable software like an app. And the quirky QR code (quick response code), which was developed back in 1994 and had its ups and downs in popularity, is in 2021 quite useful as retailers and service-based business look for ways to minimize touch in an effort to minimize the spread of COVID-19.

As this week’s media release describes the functionality of Mineral Fusion’s new virtual makeup try-on option, “Shoppers can experience in-store virtual try-ons by scanning the QR code on Mineral Fusion’s beauty display at Whole Foods. From there, consumers are directed to a special Whole Foods virtual try-on landing page where they can virtually tap and try on Mineral Fusion products directly from their phones to find the perfect match before making in-store purchases.”

Related topics: Market Trends, Digital, Color Cosmetics

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