On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
CosmeticsDesign will kick off 2024 with a brand-new event exploring how the latest innovations and market trends will shape the future of the beauty and personal care industry and its next generation of consumers.
As consumers return to in-store shopping in droves, the Annual Flower Show partnership aims to ‘expand fragrances beyond the bottle’ and provide a new twist on the consumer experience of purchasing fragrance products.
As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
CosmeticsDesign recently spoke with toxicologist Rani Ghosh and talc-free beauty brand NAPRIM founder Stefanie Lendzian for insight into the increasing prevalence of talc-free cosmetic options on US shelves.
The Fragrance Creators Association has unveiled a Data Insight Program designed to track and predict US trends, ultimately empowering its members to make market-relevant decisions, says its president and CEO Farah K. Ahmed.
As consumer demand for natural ingredients in personal beauty care products continues to rise, cosmetics manufacturers are considering replacing synthetic preservatives with natural alternatives – but at what cost?
Eurocentric beauty standards encourage use of potentially harmful chemical straighteners and skin lighteners, says researchers at Columbia Mailman School of Public Health in partnership with WE ACT for Environmental Justice.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
Portugal-based contract research firm PhD Trials has found that the environmental space surrounding the skin can influence sensorial response and induce neural activity, creating exciting promise for cosmetics.
The concern over long COVID and its impact on skin health will drive consumer demand for safety, thereby pushing more cosmetic companies to develop products in accordance with the ISO natural origin index, according to a new review.