This year, natural topical plant-based wellness product brand Maple Organics will be expanding into the US with its first international product distribution launch. The fast-growing brand, which produces skin care, hair care, and beauty adaptogen options for consumer use, was the first organic pharmaceutical company in Canada and offers fully plant-derived FDA compliant monograph products.
To learn more about Maple Organics and its international brand expansion plans, CosmeticsDesign spoke with brand founder Rosy Atwal for her insights.
About Maple Organics
Founded in 2016, Atwal started Maple Organics based on the understanding that “what is good for our bodies is good for the environment,” she said. When Atwal set out reverse-engineering medicinal compounds with certified ingredients, she cultivated a mindset and brand mission which emphasized that “it’s important to understand using only sustainable and ethical practices creates a better future for all.”
“Maple Organics is here to change how we approach personal care, creating only the cleanest, plant-derived products,” she shared in a recent company press release. About the brand expansion into the US, she added that “we’re thrilled to take this next step and reach more of our neighbors to the south, bringing one product at a time to more families just like ours.”
In addition to products like a natural Eye Serum roller, Lavender and Rose Water Toner, and Shampoo Bar, Maple Organics also offers the Beauty Adaptogen superfood mix – all of which are formulated utilizing certified organic ingredients that are sourced locally and contained in 100% recyclable packaging. The use of certified organic ingredients is essential to the brand as they “contain zero pesticides, fertilizers and are non-gmo plant matter,” stated Atwal. Furthermore, she added, “certified organic farming is far more sustainable, which is better for the consumer and better for the planet.”
The brand has also recently been accepted into The Workshop at Macy’s business accelerator program, as well as UNFI UpNext’s brand accelerator program – both offering guidance and support to Maple Organics as it sets out with its international distribution expansion plans into the US.
Demand drives US expansion efforts
Maple Organics’ brand expansion is being driven by growing demand for more diverse natural organic product options for cosmetic use as consumers continue to become more aware and better educated about the ingredients in their purchasing options. “There is a strong demand by consumers for natural hair and skin care options,” shared Atwal, adding that “as they continue to take charge of individual health and wellness, consumers are more educated than ever in what they are eating, drinking, and putting on their bodies.”
Brands like Maple Organics have risen to meet these needs and are confident in their ability to deliver options that match the efficacy of more traditional alternatives. “Natural products today are just as effective as the products that were developed with the synthetics entities,” she shared. Further, as demand grows, so does brand awareness, which Maple Organics has measured in a range of different formats. “We see commentary on social media, reception of products at tradeshows, an increased demand from not just natural and holistic retailers but also mainstream retailers,” Atwal explained.
The expectations for Maple Organics product distribution expansion into the US are great. As shared in a recent company press release, “Maple Organics’ unique products and proposition have contemporized a fragmented and disjointed category,” said Mary Frewen, Senior Category Merchant at Whole Foods Markets. “We’ve seen the brand bring in new foot traffic in Canada and have no doubt of repeated success in the United States.”