Brand Innovation

2019 CEW Female Founders Award winners (left to right): Errett, Renfrew, Twine, Tsai, Gores Ireland, and Hewitt

CEW honors indie beauty brand founders

By Deanna Utroske

Last month in New York City, the professional organization Cosmetic Executive Women held its first Female Founders Awards event, celebrating the brands and business built by Amy Errett, Lauren Gores Ireland and Marianna Hewitt, Gregg Renfrew, Vicky Tsai,...

Indie Beauty Profile Maya Ivanjesku, LaFlore Probiotic Skincare - Dakota Biotech and microbiome-friendly skin care

Indie Beauty Profile

Maya Ivanjesku, LaFlore Probiotic Skincare

By Deanna Utroske

In her Indie Beauty Profile Maya Ivanjesku, chief scientific officer at LaFlore Probiotic Skincare, shares insight in to the challenges of building a microbiome skin care brand and offers personal care startup founders refreshingly honest advice about...

LATAM Beauty Brands Profile: H la Cosedora Nail Art

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: H la Cosedora Nail Art

By Simon Pitman

Nail art is a rapidly growing trend in the Latin American market and Colombian player H la Cosedora is riding the wave by embarking on a regional expansion of the business.

© Getty Images / (metamorworks)

in-cosmetics Global 2019 welcomes indie beauty brands

By Deanna Utroske

At next month’s in-cosmetics global tradeshow in Paris, beauty startups and independent personal care brands will have a clear path to follow and an easier time connecting with ingredient suppliers that are offering low order volumes and other services...

Bolden Co-Founders Ndidi Obidoa (left) and Chinelo Chidozie

Indie Beauty Profile

Ndidi Obidoa and Chinelo Chidozie, Bolden

By Deanna Utroske

In their Indie Beauty Profile, Ndidi Obidoa and Chinelo Chidozie, co-founders of Bolden, outline a mass market skin care brand for women of color that has garnered shelf space at a major US retailer and neatly defined a large consumer base.

Indie Beauty Profile Ovsanna Mkrtumyan, Zatik Naturals

Indie Beauty Profile

Ovsanna Mkrtumyan, Zatik Naturals

By Deanna Utroske

In her Indie Beauty Profile, Ovsanna Mkrtumyan, co-founder of Zatik Naturals, describes how she and her cofounder built an organic, vegan personal care brand by trial and error; highlights a clever seasonal retail strategy; and outlines the brand’s wide-ranging...

LATAM Beauty Brands Profile: Maria Natureza

LATAM Beauty Brands Profile: Maria Natureza

By Simon Pitman

As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.

photo via CEW on Instagram

Indie beauty was everywhere at 2019 CEW Product Demo

By Deanna Utroske

Voting closes Thursday night. And it’s a tough call for the Beauty Awards this year: the room of indie beauty brands attracted quite a crowd, while elsewhere on the show floor startups and founder-led brands competed with legacy brands and multinational...

©Getty Images \ (JoZtar)

BeautyStat launches own brand of skin care products

By Deanna Utroske

Late last week, the blog and social content agency led by Ron Robinson announced that it has gotten in to the personal care products business, formulating and retailing 2 facial skin care products and leaving the door open for a fuller line of beauty...

© Getty Images / (FlamingoImages)

Editor’s Spotlight

This One Actually Works: How many deodorant brands can the market bear?

By Deanna Utroske

Alternative deodorants from established indie brands, new startups, natural product makers, and even multinationals are having a moment. There seems to be a new underarm product—in some clever form, format, or formula—launched every day now. Here, Cosmetics...

Indie Beauty Profile Melanie Gleeson, endota

Indie Beauty Profile

Melanie Gleeson, endota

By Deanna Utroske

In her Indie Beauty Profile, Melanie Gleeson, founder of endota, tells how a first job in beauty grew into a spa services business and eventually a brand with 3 distinct product lines. And, she passes along the advice of a friend that changed her into...

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