Brand Innovation

Image courtesy of Manscaped

Manscaped launches Ultra Premium line

By Asia Sherman

Manscaped, the men’s below-the-waist hygiene and grooming company, continues to expand beyond the groin with its Ultra Premium product line.

Courtesy of L’Oréal

L'Oréal USA achieves carbon neutrality four years early

By Stephen Daniells

L'Oréal USA – the largest subsidiary of the L'Oréal Groupe – has announced it has reached carbon neutrality for scopes 1 and 2 emissions for all 25 US sites, across 12 states, beating its 2025 target by four years.

© tanda_V / Getty Images

Beauty brands opt for multipart livestreaming

By Natasha Spencer

Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.

© metamorworks / Getty Images

Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

photo courtesy of the brand

NuFace launches ionized skin care collection

By Deanna Utroske

This week, the beauty device brand added two new products to its portfolio, sophisticated topicals to be used with or without the NuFace microcurrent facial toning devices.

© Just_Super / Getty Images

Smashbox debuts AI-powered makeup try-on technology

Estée Lauder Companies-owned Smashbox has extended its partnership with global beauty tech provider Perfect Corp to become the first ever beauty brand to be paired up with the YouCam Artificial Intelligence (AI)-powered face analyzer technology.

© GlobalStock / Getty Images

Sampling innovator SoPost plans US expansion

By Natasha Spencer

As online product sampling provider SoPost gets ready to extend its target customer base and category coverage, CEO Jonny Grubin talks to CosmeticsDesign-USA about the “huge” consumer appetite for sampling in the US.

After three years of collaborative research and development work, Unilever and its Hourglass brand have produced a vegan blend to replace carmine - widely used in the colour cosmetics market (Getty Images)

Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty

‘Seemingly unconquerable’: Unilever to open-source vegan replacement for carmine red

By Kacey Culliney

Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.

© Getty Images \ (Talaj)

Beauty Pitch Alert: The Big Find returns at QVC and HSN

By Deanna Utroske

For the third year now, the video commerce and livestream retailer Qurate is running The Big Find pitch competition to discover founder-led brands across consumer product categories, including cosmetics and personal care.

Indie Beauty Profile Gregory Macdonald, Bathorium

Indie Beauty Profile

Gregory Macdonald, Bathorium

By Deanna Utroske

Gregory Macdonald, Founder of Bathorium, sees indie beauty as a community and bathing as a lost art. In his Indie Beauty Profile, he describes the brand he’s building to reinvigorate the bath category globally.

Elah Barshi (left) and Ben-Yam Barshi, Co-Founders of Moringaia

Indie Beauty Profile

Ben-Yam Barshi and Elah Barshi, Moringaia

By Deanna Utroske

Ben-Yam Barshi and Elah Barshi, Co-Founders of Moringaia, are part of a new generation of beauty and personal care brands—brands that leverage conventional commercial strategies and CPG brands for social and environmental betterment.

Indie Beauty Profile Celeste Lee, Lorrie King, Caire Beauty

Indie Beauty Profile

Celeste Lee and Lorrie King, Caire Beauty

By Deanna Utroske

Celeste Lee and Lorrie King, Co-Founders of Caire Beauty, are on the leading edge of the menopause beauty movement. In their Indie Beauty Profile, the industry veterans share good advice on how to get good advice as well as on when to pivot.

Indie Beauty Profile Karima El-Hakkaoui, Six Gldn

Indie Beauty Profile

Karima El-Hakkaoui, Six Gldn

By Deanna Utroske

In her Indie Beauty Profile Karima El-Hakkaoui, CEO of Six Gldn, shares notes on the brand she and her co-founders launched during the first year of the COVID-19 pandemic—a skin care brand that’s all about the golden hour.

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