Brand Innovation

Indie Beauty Profile Iris Cherng Honey Belle, Inc.

Indie Beauty Profile

Iris Cherng, Honey Belle, Inc.

By Deanna Utroske

In her Indie Beauty Profile, Iris Cherng, founder of Honey Belle, Inc., shares the story of how she and other millennial entrepreneurs are building the businesses they want to buy from. Cherng’s first venture happens to be a skin care and body care brand...

Indie Beauty Profile Dr. Suzanne Saffie-Siebert, PhD Good Science Beauty

Indie Beauty Profile

Dr. Suzanne Saffie-Siebert, PhD, Good Science Beauty

By Deanna Utroske

In her Indie Beauty Profile, Dr. Suzanne Saffie-Siebert, PhD; founder of Good Science Beauty; talks about how her background in advanced drug delivery and the overlooked power of the chemical element Silicon came together in the founding of a skin care...

© Getty Images / (ktasimarr)

Will waterless hair wash from OWA upend the category?

By Deanna Utroske

The beauty startup led by Kailey Bradt is preparing to launch its first product—a powder shampoo—in the weeks ahead. What this means for the hair care category is yet to be seen. But Moondust Hair Wash is already distinctive. Cosmetics Design checked...

TōN Cosmetics President Vicki Barillaro (right) and co-founder Maria Barillaro

Indie Beauty Profile

Vicki Barillaro, TōN Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Vicki Barillaro, president of TōN Cosmetics, describes how her direct-to-consumer makeup brand is helping shoppers find the perfect shade of red, nude, or pink lipstick with a quick online test. And, she outlines a series...

© Getty Images / (Marekuliasz)

Editor’s Spotlight

2019 Goals: Building on the wisdom of indie beauty brand founders

By Deanna Utroske

The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...

© Getty Images / (taurus1505)

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

© Getty Images / (Wavebreakmedia)

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Indie Beauty Profile Laura Rudoe Evolve Beauty

Indie Beauty Profile

Laura Rudoe, Evolve Beauty

By Deanna Utroske

In her Indie Beauty Profile, Laura Rudoe, founder of the small-batch, artisan personal care brand Evolve Beauty, gives us a good insider understanding of why independent brands are so ingenious. And, she describes building a hand-made products business...

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

stock image via pixabay.com

Editor’s Spotlight

These 4 indie brands are going all in on marine ingredients

By Deanna Utroske

At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...

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