Brand Innovation

The Goldn platform is consolidating the cosmetics development process into data-driven, actionable steps. © Goldn

Streamlining the supply chain

Goldn platform to digitally bring cosmetics NPD under one roof

By Ravyn Cullor

Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.

Samantha Kitain, tarte Chief Marketing Officer    Source: tarte cosmetics

Tarte Cosmetics introduces new marketing lead

By Asia Sherman

Tarte Cosmetics has named Samantha Kitain new Chief Marketing Officer as it continues to focus on its clean beauty heritage and expanding in a digital market.

© Hiroshi Watanabe / Getty Images

Custom hair care brand Prose goes climate neutral

By Natasha Spencer

After achieving its climate neutrality goal, CosmeticsDesign-USA caught up with Prose’s VP of Social Impact to hear how it is using data to push ahead with its waste reduction targets to contribute positively to sustainability in the hair care industry.

© VioletaStoimenova / Getty Images

#skincaringmakeup collection formulated with artificial intelligence

By Asia Sherman

Lubrizol Life Science-Beauty, a global supplier to the beauty and personal care industry, has launched its new #skincaringmakeup collection. Products were formulated with consumer insights extracted through artificial intelligence searching Internet chatter.

The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN

Going green: Garnier unveils National Geographic CreativeWorks campaign

By Kacey Culliney

L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.

Image courtesy of Manscaped

Manscaped launches Ultra Premium line

By Asia Sherman

Manscaped, the men’s below-the-waist hygiene and grooming company, continues to expand beyond the groin with its Ultra Premium product line.

Courtesy of L’Oréal

L'Oréal USA achieves carbon neutrality four years early

By Stephen Daniells

L'Oréal USA – the largest subsidiary of the L'Oréal Groupe – has announced it has reached carbon neutrality for scopes 1 and 2 emissions for all 25 US sites, across 12 states, beating its 2025 target by four years.

© tanda_V / Getty Images

Beauty brands opt for multipart livestreaming

By Natasha Spencer

Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.

© metamorworks / Getty Images

Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

photo courtesy of the brand

NuFace launches ionized skin care collection

By Deanna Utroske

This week, the beauty device brand added two new products to its portfolio, sophisticated topicals to be used with or without the NuFace microcurrent facial toning devices.

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