Filterbaby updates product design with second-generation device launch 

By Cassandra Stern

- Last updated on GMT

Filterbaby 2.0 "features a new streamlined design esthetic and it offers more adaptors to fit the majority of bathroom sink faucets," shared Lynn Shui, Co-Founder and CEO of Filterbaby. © nensuria Getty Images
Filterbaby 2.0 "features a new streamlined design esthetic and it offers more adaptors to fit the majority of bathroom sink faucets," shared Lynn Shui, Co-Founder and CEO of Filterbaby. © nensuria Getty Images

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The disruptor brand, which features the 'first dermatologically tested and approved water filtration device for skin care,' has now released Filterbaby 2.0 with an updated design for improved consumer benefits, including a 'higher impurity removal rate.' 

Last month, CosmeticsDesign reported​ that the Filterbaby, a 'first-of-its-kind' water filtration device designed to improve water quality for skin care by removing tap water impurities and micro-contaminants, announced its first brick-and-mortar retail partnership with e-commerce platform Thirteen Lune at its storefront in Los Angeles, California. This month, one year after the product's initial launch, Filterbaby released Filterbaby 2.0.  

"Thoughtfully structured, beautifully designed, and with a higher impurity removal rate​" than the Gen 1, Filterbaby 2.0 "features a new streamlined design esthetic and it offers more adaptors to fit the majority of bathroom sink faucets​," shared Lynn Shui, Co-Founder and CEO of Filterbaby. To learn more about the upgrades to the Filterbaby design, improved benefits for consumers, and the research behind the product's efficacy, CosmeticsDesign spoke to Shui for her insights.  

New product design changes  

The Filterbaby 2.0 features "high-quality components sourced from the best manufacturers around the world​," and it "contains a water limiter component designed in Switzerland and made in Germany that protects against hydraulic pressure shock to ensure user safety​," shared Shui when asked about what changes have been made to the original design. These upgrades "mean that the unit is ultra-durable and can withstand water pressure of more than 200 psi​," she explained.  

Additional design updates include a "clear window [that] is heat resistant and shatterproof, being made of Tritan, an FDA-approved material from USA that is commonly used in making baby bottles​," she added, as well as a core filter that is made "in Japan, a country with the most advanced water filtration technology and strict quality control​."  

Improved consumer benefits  

The updated design provides additional benefits for consumer use. For example, Shui illustrated, "Filterbaby 2.0 can remove 99.99% of chlorine AND 99.99% of chloramine​." This is significant as "Chloramine, which is a stronger and longer-lasting disinfectant used to clean tap water, now exists in 30%+ of USA's households and is much more difficult to remove due to its pervasive nature, [as] most other faucet filters simply cannot do this​," she said.  

Additionally, "Filterbaby 2.0 will also eliminate 99.99% of contaminants as small as 0.1 microns​," she explained, which can have a notable impact on the skin as this includes "bacteria, fungus, viruses, rusts, lead particles, arsenic, iron, chloroform, certain heavy metals and many more contaminants that can have a severe impact on the skin and face​." Simply put, she concluded, "better water means better skin​."  

Product efficacy testing  

To establish the product's efficacy, "Filterbaby is clinically tested and objectively measured to improve skin hydration in just two weeks and verified by a certified third party clinical lab in Ireland​," said Shui. In addition to clinical testing and third-party lab certification, she shared that Filterbaby was also tested in user trials.  

The results of those trials were recorded, and "users reported having enhanced skin radiance, reduced skin irritation and redness, reduced skin dryness, reduction of acne, and overall improvement in overall skin health​," explained Shui. Further, "the trials found that 87% of participants agreed their skin never looked or felt better, while 93% said they would never go back to using unfiltered tap water​."  

What's next for Filterbaby 

On top of the upgraded design, "to give Filterbaby additional appeal and to meet a wider range of bathroom aesthetics, we are launching Generation 2.0 in three new colors: White, Pink, and Black​," and the brand is "also planning to launch a further selection of color choices at the start of 2024​," shared Shui. Filterbaby's plans for growth and expansion also include "an extremely innovative product pipeline coming for 2024​," she added.  

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