On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s hair care.
The Beauty Week promotion, which got underway on Wednesday, will acquaint existing customers with Whole Foods’ personal care portfolio and attract prospective new shoppers to the store as well.
The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.
In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
The brand known by name by it’s founder Dr. Howard Murad, M.D., is moving into retail with a flagship boutique that aims to bridge the gap between beauty and health in skincare.
Luxury brand perception differs in developed and emerging markets as well as in different geographical locations, so the segment’s players need to be aware of how they are viewed in order to maximize potential; and Chanel and Clinique are leading the...
As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them to stand out amongst the noise.
The venture with the global beauty retailer will see aesthetic device developer Tria Beauty’s light based hand-held acne treatment and line of topical skin care products launched in select US stores.
At the recent in-cosmetics Asia event, Mintel senior analyst Vivienne Rudd gave a presentation that highlighted the latest technological innovations being used to entice consumers in the retail aisles.
In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category is moving towards the idea of brand bundling.
Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Although the internet is an expanding retail channel in the US it can be difficult to entice consumers into making an initial purchase, according to market research company Mintel.
The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.
L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.
As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.
