Brand Innovation

Developing naturals for an upscale market

Part 2 Of 2

Developing naturals for an upscale market

By Deanna Utroske

Cosmetics Design caught up with Katharine L’Heureux, founder of Kahina Giving Beauty, to take a closer look at where the naturals category is headed, how big brands are getting involved, and what formulators can do to keep pace.

Packaging naturals for an upscale market

Part 1 of 2

Packaging naturals for an upscale market

By Deanna Utroske

Well ahead of any trend, Katharine L’Heureux, the enterprising founder of Kahina Giving Beauty, saw the opportunity to elevate natural skin care. She spoke with Cosmetics Design about distinctive packaging, where the naturals category is going, and how...

Beauty startup Ipsy reportedly valued at $800 million

Beauty startup Ipsy reportedly valued at $800 million

By Lucy Whitehouse

Vloggers have shown their mettle again, with Michelle Phan's startup beauty subscription service having just been valued at a reported $800m by TPG Growth and Sherpa Capital, and securing a $100m Series B funding round.

First ever caffeinated shaving line hits store shelves

First ever caffeinated shaving line hits store shelves

By Simon Pitman

A new line of shaving products hits store shelves in the US very soon with a unique claim: it uses caffeine as a means of helping to quell angry shaving rashes and give the morning shave a boost.

Unprecedented indie beauty event launches tomorrow in New York

Unprecedented indie beauty event launches tomorrow in New York

By Deanna Utroske

Brand leaders, company founders, and industry experts take the stage Thursday in New York City for the first Indie Beauty Expo, and in addition to their presentations the event connects buyers, press and passionate consumers with leading independent makeup...

Derma e skin care launch targets anti-pollution trend

Derma e skin care launch targets anti-pollution trend

By Simon Pitman

The Purifying skin care range from derma e is a new line of skin care products that incorporates some interesting ingredients, but what really makes it interesting is its focus on anti-pollution.

The blueprint for indie beauty success

The blueprint for indie beauty success

By Deanna Utroske

Cosmetic Executive Women, a global industry professional organization, brought together CEOs from 3 top independent cosmetic and skin care brands for its recent newsmaker forum event in New York City, and each has a distinctive business plan worth exploring.

Credo cosmetics opens a flagship store

Credo cosmetics opens a flagship store

By Deanna Utroske

Sephora changed mass-market beauty, and now one of the company’s early leaders is expanding his promising online naturals venture beyond the web to a California storefront. 

Skyler Brands claims next generation anti-aging launch

Skyler Brands claims next generation anti-aging launch

By Simon Pitman

Skyler Brand Ventures, which calls itself an R&D incubator for the cosmetics industry, says that its ERASA XEP-30 combines some of the most cutting edge science of any product launched in the anti-aging facial care category.

Can celebrities cash in with men’s skincare?

Can celebrities cash in with men’s skincare?

By Deanna Utroske

This month actor Rob Lowe launched a product line called Profile, which expands men’s grooming routines beyond before- and aftershave items to include serums and more.

LuxePack 2015 spotlights ingenuity

LuxePack 2015 spotlights ingenuity

By Deanna Utroske

Packaging and design industry leaders take bold steps, spending on technology, innovating truly new containers, and shrewdly reinventing the way brands communicate with consumers.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Custom and local nail care products gain momentum

Custom and local nail care products gain momentum

By Deanna Utroske

Catering to consumers shopping for personalized, exclusive brands, polishes made by beauty entrepreneurs are trendy with women and influencing the men’s makeup category too.

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Dollar Shave breaks into men’s hair care

Dollar Shave breaks into men’s hair care

By Simon Pitman

On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s hair care.

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.