Jane Iredale discusses how she intends to grow her established color cosmetics brand

By Simon Pitman

- Last updated on GMT

Jane Iredale is one of the most venerated names in the natural color cosmetics category, largely because the brand was the first to establish this category, almost 20 years ago. Cosmetics Design was lucky enough to catch up with the brand's founder, Jane Iredale, who among a number of topics, discussed the challenges of extending the market reach for an already established brand. 

Jane Iredale is one of the most venerated names in the natural color cosmetics category, largely because the brand was the first to establish this category, almost 20 years ago. Cosmetics Design was lucky enough to catch up with the brand's founder, Jane Iredale, who among a number of topics, discussed the challenges of extending the market reach for an already established brand. 

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