The in-cosmetics events are rebranded to reflect an expanded global portfolio

By Simon Pitman

- Last updated on GMT

The in-cosmetics events are rebranded to reflect an expanded global portfolio
Over 26 years the in-cosmetics event has expanded to become the go-to for cosmetic and formulation experts worldwide, making the time right for a new look.

Organizer’s Reed Exhibitions has most recently announced the addition of in-cosmetics North America, creating a portfolio of five events that also includes in-cosmetics Latin America, Asia, Korea, and the flagship event for the global formulation calendar, in-cosmetics Europe.

The in-cosmetics North America event will be held in New York’s East Village between 7 – 8  September and is being held in conjunction with Make-up in New York, although at different venues.

in-cosmetics global

Now, the in-cosmetics Europe event has been re-branded as in-cosmetics global, reflecting the fact that this the largest and most international of the five events, and also one that acts as the most significant launching pad for new ingredients and technologies.

Next year the newly rebranded in-cosmetics global event will take place at the Excel exhibition show space in London, between April 4 – 6, having been held in Paris in 2015 and Barcelona in 2014.

in-cos global
The new-look in-cosmetics brand

But the rebranding goes beyond the renaming of the European event, it also encompasses a new logo. Gone is the Egyptian woman that has been the identity for all the events since 1990.

A cleaner more modern look

The new brand image relies on a clean and simpler look that the organizer says reflects both a more contemporary look as well as doing the job of unifying the brands under one roof.

 “We took the decision to rebrand as the existing logo was no longer suitable for our growing global event portfolio. The Europe event has grown strongly in size and scope over the years,” ​Lucy Gillam, Director of the in-cosmetics Group, said.

“We believed the time was right for a significant change in our visual identity and hope that the new branding will quickly become recognised across the personal care industries.”

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