Brand Innovation

Ozohu Adoh, CEO of EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

Robyn Mclean (right) and Hello Cup Co-Founder Mary Bond

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

© Getty Images \ (Denis_Vermenko)

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

Indie Beauty Profile Ada Polla, Alchimie Forever

Indie Beauty Profile

Ada Polla, Alchimie Forever

By Deanna Utroske

In her Indie Beauty Profile Ada Polla, CEO of Alchimie Forever, talks about bringing her family’s Swiss skin care brand to the US, the power of patience, and why her team stays focused on safety and efficacy even as clean beauty trends evolve.

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