Brand Innovation

© Getty Images \ (TomasSereda)

What does IBE look like overseas?

By Deanna Utroske

One month from now, the Berlin, Germany, edition of the Indie Beauty Expo will open its doors, welcoming buyers from nearly 80 retailers as well as 100s of press and influencers, brand founders, and other industry professionals.

Indie Beauty Profile Tony Rechtman, INIKA Organic

Indie Beauty Profile

Tony Rechtman, INIKA Organic

By Deanna Utroske

In his Indie Beauty Profile, Tony Rechtman, CEO and Founder of Australia-based Total Beauty Network, the company behind the INIKA Organic brand talks about his work to make effective natural makeup and skin care a reality and about the sizable company...

Indie Beauty Profile Linda Dempah, Adeba Nature

Indie Beauty Profile

Linda Dempah, Adeba Nature

By Deanna Utroske

In her Indie Beauty Profile, Linda Dempah, CEO of Adeba Nature, describes the solid beginnings of the brand she’s built around a single, rare ingredient—Adjoba oil.

Sway: the startup personal care brand making armpits pretty

CD Buzz Video

Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

Cheekbone Beauty: socially conscious business in action

CD Buzz Video

Cheekbone Beauty: socially conscious business in action

By Deanna Utroske

“Cheekbone Beauty is all about empowering and enhancing the lives of Indigenous youth,” Founder Jenn Harper tells Cosmetics Design in this video interview, which goes on to explore the Canada-based color cosmetics brand’s vision, financing approach, and...

Amy Chung, Global Branding Manager at Serumkind in conversation with Deanna Utroske at IBE LA

Editor's Spotlight: Indie Beauty Analysis

3 ways IBE exhibiting brands stood out from the crowd

By Deanna Utroske

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...

Afro Sheen hair styling product portfolio photo courtesy of the brand

In-Depth Interview

Afro Sheen: the return of an iconic hair care and styling brand

By Deanna Utroske

This week, the popular unisex hair brand that went dormant in the 1990s is back on the shelves and sites of at-mass retailers. Cosmetics Design checked in with product development and marketing experts familiar with the Afro Sheen brand to learn more....

© Getty Images \ (Nattakorn Maneerat)

5 top trends in microbiome skin care

By Deanna Utroske

The microbiome beauty movement is really just getting started. But for now, these 5 approaches to innovation, formulation, and benefits standout.

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