Brand Innovation

Let's revisit the top 10 articles on CosmeticsDesign in December. © Getty Images -  Elina Kovtunova

Top 10 CosmeticsDesign articles from December

By Ravyn Cullor

Despite the holiday break, plenty of things happened in cosmetics in December. Below, you can revisit some of the top articles on CosmeticsDesign in the last month of 2021.

Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]

P&G files patent on ‘smart’ hair grooming device

By Kacey Culliney

Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.

The Goldn platform is consolidating the cosmetics development process into data-driven, actionable steps. © Goldn

Streamlining the supply chain

Goldn platform to digitally bring cosmetics NPD under one roof

By Ravyn Cullor

Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.

Samantha Kitain, tarte Chief Marketing Officer    Source: tarte cosmetics

Tarte Cosmetics introduces new marketing lead

By Asia Sherman

Tarte Cosmetics has named Samantha Kitain new Chief Marketing Officer as it continues to focus on its clean beauty heritage and expanding in a digital market.

© Hiroshi Watanabe / Getty Images

Custom hair care brand Prose goes climate neutral

By Natasha Spencer

After achieving its climate neutrality goal, CosmeticsDesign-USA caught up with Prose’s VP of Social Impact to hear how it is using data to push ahead with its waste reduction targets to contribute positively to sustainability in the hair care industry.

© VioletaStoimenova / Getty Images

#skincaringmakeup collection formulated with artificial intelligence

By Asia Sherman

Lubrizol Life Science-Beauty, a global supplier to the beauty and personal care industry, has launched its new #skincaringmakeup collection. Products were formulated with consumer insights extracted through artificial intelligence searching Internet chatter.

The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN

Going green: Garnier unveils National Geographic CreativeWorks campaign

By Kacey Culliney

L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.

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