Eye2Eye wants to bring ownership, equity through wholesale of African cosmetic ingredients
Q&A
Supply chains are long and all too often include exploration of individuals near the bottom of it.
CosmeticsDesign spoke with Chelsea Heyward, director of marketing at wholesaler Eye2Eye, about how the company is aiming to bring more ownership and equity to people of color in the cosmetics supply chain.
What is Eye2Eye? What does it do in cosmetics?
Essentially Eye2Eye is here to be a community-led, community-supported company. That encompasses a lot, but really our focus is on delivering both high-quality products as well as supporting the people who are purchasing those products, whether that's through job creation, supporting the farmers that we're sourcing from or making sure that there's representation across the industry.
What we found is that people of color make up about 40% of the population yet only 20% of ownership across businesses. In the hair industry, people of color over-index in purchasing these products compared to how much ownership there is. So throughout that whole linear thread, it's about ownership and empowerment.
