Sunday II Sunday is a Black-owned athleisure haircare brand which has capitalized on the needs of a consumer with a specific lifestyle to find a whitespace. Christina Williams, associate brand manager spoke with CosmeticsDesign about what their model means in 2022.
Let's talk a little bit about treatment-focused hair and scalp preparations. What do you see happening in that area in 2022?
I definitely think that this continued conversation around the skinification of hairs is going to be huge in 2022. This year we saw some conversations emerging around self-care and wellness and how that extends into your hair. There's a conversation that's beginning to happen about how your scalp is also skin.
In the same way that you have those multi-step regimens for your face and perhaps your body, we’re exploring what that looks like for hair. We know that healthy hair comes from a healthy scalp, so I think there's going to be a huge focus on how we can nourish and treat the scalp going forward.