From the ground up: BASF launches inclusive beauty accelerator to help indies fill industry gaps
To fill gaps in demand for inclusive beauty ingredients, BASF has launched an accelerator to focus on indies hoping to make inclusive and diverse personal care products.
Ingredient supplier BASF launched an accelerator program with StitchCrew in March for early-stage beauty and personal care entrepreneurs which will give selected brands a $10,000 grant, coaching from industry professionals and the opportunity to showcase their products to investors.
Whitney Millegan, digital strategy leader for the Diverse Leaders Program at BASF said while the brands will be receiving a grant, the program’s focus is on exposing indies to the company’s network of personal care professionals and investors who can help launch and scale businesses.
“Our goal is really to develop a community of people who are inclusive and conscious, who represent diverse backgrounds, and who are really hungry to accelerate greater inclusion in the personal care industry,” Millegan said.