European cosmetics manufacturer MS Beautilab is moving into the US market with strong R&D and recalibrated formulations.
The manufacturer, a merger of Swiss packaging company Marvinpac and French color cosmetics specialist Strand Cosmetics, has been serving legacy companies like LVMH and L’Oreal in Europe.
Shannaz Schopfer, MS Beautilab North American general manager, said while the company didn’t take into account how the Marvinpac-Strand joint name would translate into English, they determine they could fill sustainability and efficacy spaces in the North American market.
Bringing European sustainability, R&D to North America
With a number of creams, balms, color cosmetics formats and powders already in Europe, Schopfer said the company saw an opening in the US market for a manufacturer with high levels of research and development, as well as clean and sustainable formulations under different metrics.