How Izzy is using a subscription model to close the sustainability loop
Beauty supply chains stretch across the world and end wherever a given consumer decides to throw their product away, but Izzy has a different plan.
Izzy is a prestige makeup brand with three hero products, mascara, gloss and brow gel, but what sets the brand apart is the complete supply chain overhaul they have designed, starting with a local supply chain and ending with consumers returning their used packaging.
Shannon Goldberg, the founder of Izzy and a 17-year veteran of the beauty industry, told CosmeticsDesign she was inspired to start the brand when she read an article stating that the cosmetics industry produces 200 billion pieces of non-recyclable plastic annually.
After reading that article, she said she wanted to learn everything about sustainability in the beauty industry.