Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier, about virtual tech in the beauty segment.
Generally, what's happening with AI in the beauty segment right now? In beauty, on the whole, it's not just now. It has been a trend that has been here for more than 10 years, which is basically touching different things around the IoT, virtual reality and virtual try-on, which are now accelerating with crypto collectibles. The Metaverse has specific parallel realities of shopping.
What we can say is that AI was already extremely used in beauty. Around 2015, we saw a lot of connected devices in hair care and skin care. Some of them were connected brushes, some of them were a personalized way to design a product that is exactly adapted to your skin, or your hair, like sending the hair to a lab to analyze the DNA of your hair so that we can do an exact product for the hair needs.
AI has always been used extensively in beauty, whatever the degree, including in oral care and toothbrushes, and now it's just accelerating in different ways.