The beauty industry is filled with products to counteract signs of skin aging and a research team out of Portugal wanted to know how self-esteem plays into the billion-dollar segment.
Anti-aging products are estimated to be a $60 billion market, and Precedence Research estimates it will double by 2030.
Evangelista et al published an article in Cosmetics studying the relationship between the use of anti-aging products and self-esteem in a sample group of Portuguese women.
“The relationship between usage patterns of anti-aging cosmetic products and women’s self-esteem has been seldom described in the literature,” Evangelista et al said. “This study aims to fill this knowledge gap.”