Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
The trade association recently released its 2021 impact report and the organization's president, Farah Ahmed, told CosmeticsDesign it outlines what was accomplished for the industry last year, both with domestic and international partners.
While the report outlines a number of specific actions the organization took last year, Ahmed said there are a few takeaways on what is happening in fragrance that personal care professionals can use to understand the segment right now.
One of the primary factors in changing how the Fragrance Creators Association and the fragrance industry more broadly function was the onset of COVID-19, Ahmed said. Leaders across the segment had to come together to solve the challenges brought about by the pandemic.